Points in Case, often referred to as PIC, is a college humor website founded in 2000 by Court Sullivan. Points in Case began as an ezine distributed to an electronic mailing list by Sullivan at Emory University in 1999, but expanded online to include user submissions and eventually, other writers. Self-described as "The fine print of college life," the site features weekly humor columns and comedy articles by a staff of college students and recent grads, as well as daily quotes submitted by students across the nation. The site attracts over half a million unique visitors every month. In March 2006, Points in Case teamed up with National Lampoon on an exclusive network of comedy websites.
Many of the articles on Points in Case take on an irreverent, observational comedy tone, often utlizing witty and good-natured humor through satire, parodies and guides. The site stands firmly against censorship, which occasionally results in edgy, controversial articles.
The site is also noted for its instant messaging-related content. In addition to funny away messages, the site regularly features prank AIM conversations known as AIM Convos, conducted by Sullivan under the AIM screen name "courtjester5000." Unsuspecting users often instant message the screen name under the assumption it is an online robot such as AIM's Smarterchild, and Sullivan feigns the role of a computer generating automatic instant messages. The conversations are then posted on the website for others' amusement.
Another feature known as Voyeur IM, a series of actual comedic conversations between writers on the site, led to brief national attention for Sullivan and former columnist Amir Blumenfeld, who were selected to compete in Yahoo Messenger's IM Live Contest. The pair placed 3rd out of 7 pairs of contestants, narrowly getting eliminated on the next to last night after leading previous voting rounds, and establishing popularity with the younger audience for their antics.
Points in Case began featuring weekly columnists in August 2003. Of the original 6 columnists, 4 continue to write for the site.
The site also publishes weekly comedy articles submitted by over 50 contributing writers.
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"Points in Case".
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