The Pioneer Valley is the demographic designation for the part geographical region known as the Connecticut River Valley located in Western Massachusetts.
Today the most geographically interesting parts of the valley are the basalt flows, South Hadley dinosaur tracks, the layers of rock deposit laid down by the river, and the Lake Hitchcock varves and deltas.
Of major importance is education: the county is home to four colleges and the University of Massachusetts which have an affiliation called The Five Colleges.
Other towns include Agawam, Longmeadow, East Longmeadow, Southwick, Wilbraham, and Ludlow.
Cities in the Pioneer Valley include:
The racial diversity varies greatly throughout the region as you move from urban areas to rural ones. Although predominantly European-American, the region is rapidly growing in non-European diversity, particularly in its Latino population. Among the European-American community, the population reflects the English background of the original settlers and the immigrant population of the late-1800s, with large numbers of individuals with backgrounds of Irish, Italian, Polish, Portuguese, French Canadian, and Greek ancestry. The Latino community reflects a large Puerto Rican community. Amherst is home to the largest number of Asian-Americans, including South and East Asians.
Education is very important in the Pioneer Valley. The most well-known are the Five Colleges:
Other four-year colleges include Westfield State College, Springfield College, Western New England College, Bay Path College, Elms College and American International College.
Community colleges in the area include Holyoke Community College, Springfield Technical Community College, and Greenfield Community College.
The Pioneer Valley is sometimes known to its inhabitants as "the Happy Valley", but more often this is used as a gimmick for tourists, and the residents usually refer to it simply as "the Valley". It is the "valley full o' Pioneer" in "the sleepy west of the woody east" of which the Pixies sang in the song "UMass."
Greenfield is the largest city in the county.
The Hallmark Institute of Photography is located in Turners Falls.
Two major corporations, Channing Bete and Yankee Candle, are headquartered in South Deerfield and Greenfield. Both corporations are currently wracked by fights as to whether to allow the proliferation of big box stores such as Wal-Mart. Greenfield received national attention when it decided to prevent Wal-Mart from opening up a store in town.
The country also garners tourism due to such attractions as a Butterfly Garden located in South Deerfield, and Historic Deerfield.
The area is also home to many restaurants, ranging in class from sports bars to steakhouses. Northampton (also known to some as Hamp and others as NoHo) is the culinary capital of Western Massachusetts as well as having a reputation as a lesbian Mecca. The practice of adding candy, crushed cookies, and nuts to ice cream was invented by Steve Herrell, proprietor of Herrell's ice cream parlor in Northampton.
With the exception of a few supermarkets, almost all of the big-box retailers in Hampshire County are located in the town of Hadley with the rest of the region being a land of "mom and pop" stores and a spattering chain convenience stores.
Tourism is also popular, particularly from the rest of New England, due to the historic museum, observatory and fine dining in Springfield, and the theaters and frequent attractions such as The Big E, and Six Flags New England, an amusement park in Agawam. Holyoke, Chicopee, and Springfield are also popular destinations for shopping.
Outlying towns such as Tolland are sparsely populated and close enough to the Berkshires that outdoor activities such as camping make up a large part of their economy.
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"Pioneer Valley".
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