Orientalism is the study of Near and Far Eastern societies and cultures, languages and peoples by Western scholars. It can also refer to the imitation or depiction of aspects of Eastern cultures in the West by writers, designers and artists.
In the former meaning the term Orientalism has come to acquire negative connotations in some quarters; interpreted to refer to the study of the East by Americans and Europeans shaped by the attitudes of the era of European imperialism in the 18th and 19th centuries. When used in this sense, it implies old-fashioned and prejudiced outsider interpretations of Eastern cultures and peoples.
This viewpoint was most famously articulated and propagated by Edward Said in his controversial book Orientalism (1978), which was critical of this scholarly tradition and of modern scholars including Princeton University professor Bernard Lewis.
In terms of The Old World, Europe was considered to be 'The West' or Occidental, and the furthest known Eastern extremity 'The East' or 'The Orient'.
Since at least the Roman Empire until at least the Middle Ages; what is now considered 'The Middle East' was then considered 'The Orient'. During that period, the flourishing cultures of the Far East were unknown, just as Europe was essentially unknown in 'The Far East. For example, the Chinese name for China translates to 'The Middle Kingdom'.
Over time, the common understanding of 'The Orient' has continually shifted East as Western explorers travelled deeper into Asia. In Biblical times, the Three Wise Men 'from The Orient' were actually Magi from "The East" (relative to Palestine), now understood to be from 'The Persian Empire' also known by the Greeks as Media. Since then, as Europe gained expanding knowledge of the seemingly endless "Eastern Frontier", the definition of 'The Orient' progressively shifted eastwards, until the Pacific Ocean was reached, in what is now also known as 'The Far East'. This can cause some confusion about the historical and geographic scope of Oriental Studies.
However, there still remain some contexts where 'The Orient' or 'Oriental' refer to older definitions. For example, 'Oriental Spices' typically come from regions extending from the Middle East through the Indian sub-continent to Indo-China. Also, travel on the Orient Express (from Paris to Istanbul), is eastward bound (towards the sunrise); but does not reach what is currently understood to be The Orient. In France, the terms "Orient" and "Orientals" can also still be understood to refer primarily to the Middle East and North Africa.
In contemporary English, oriental is usually a synonym for the culture and goods from the parts of East Asia traditionally occupied by East Asians and Southeast Asians, excluding Indians, Arabians and other more westerly peoples. It is considered derogatory to use this term to refer to Asians (whether East, South, West or Central Asians). For example, Washington state in the United states has Washington has it illegal to use the ‘O’ Word in legislation and government documents.
In the 18th century Enlightenment thinkers sometimes characterized aspects of Eastern cultures as superior to the Christian West. For example Voltaire promoted research into Zoroastrianism in the belief that it would support a rational Deism superior to Christianity. Others praised the religious tolerance of Islamic countries in contrast with the Christian West, or the status of scholarship in Mandarin China. With the translation of the Avesta by Abraham Anquetil-Duperron and the discovery of the Indo-European languages by William Jones complex connections between the early history of Eastern and Western cultures emerged. However, these developments occurred in the context of rivalry between France and Britain for control of India, and were associated with attempts to understand colonised cultures in order more effectively to control them. Liberal economists such as James Mill denigrated Eastern countries on the grounds that their civilizations were static and corrupt. Even Karl Marx characterised the "Asiatic mode of production" as unchanging. Christian evangelists sought to denigrate Eastern religious traditions as superstitions (see Juggernaut).
Despite this, the first serious European studies of Buddhism and Hinduism were undertaken by scholars such as Eugene Burnouf and Max Müller. Serious study of Islam also emerged. By the mid-19th century "Oriental Studies" was becoming an established academic discipline. However, while scholarly study expanded, so did racist attitudes and popular stereotypes of "inscrutable" and "wily" orientals. Often scholarly ideas were intertwined with such prejudicial racial or religious assumptions. Eastern art and literature were still seen as "exotic" and as inferior to Classical Graeco-Roman ideals. Their political and economic systems were generally thought to be feudal "oriental despotisms" and their alleged cultural inertia was considered to be resistant to progress. Many critical theorists regard this form of Orientalism as part of a larger, ideological colonialism justified by the concept of the "white man's burden".
Similar ambivalence is evident in art and literature. From the Renaissance to the 18th century Western designers attempted to imitate the technical sophistication of Chinese ceramics with only partial success. Chinoiserie is the catch-all term for the fashion for Chinese themes in decoration in Western Europe, beginning in the late 17th century and peaking in waves, especially Rococo Chinoiserie, ca 1740-1770. Early hints of Chinoiserie appear, in the 17th century, in the nations with active East India companies: England (the British East India Company), Denmark (the Danish East India Company), Holland (the Dutch East India Company) and France (the French East India Company). Tin-glazed pottery made at Delft and other Dutch towns adopted genuine blue-and-white Ming decoration from the early 17th century, and early ceramic wares at Meißen and other centers of true porcelain imitated Chinese shapes for dishes, vases and teawares (see Chinese export porcelain). But in the true Chinoiserie décor fairyland, mandarins lived in fanciful mountainous landscapes with cobweb bridges, carried flower parasols, lolled in flimsy bamboo pavilions haunted by dragons and phoenixes, while monkeys swung from scrolling borders.
Pleasure pavilions in "Chinese taste" appeared in the formal parterres of late Baroque and Rococo German palaces, and in tile panels at Aranjuez near Madrid. Thomas Chippendale's mahogany tea tables and china cabinets, especially, were embellished with fretwork glazing and railings, ca 1753 - 70, but sober homages to early Xing scholars' furnishings were also naturalized, as the tang evolved into a mid- Georgian side table and squared slat-back armchairs suited English gentlemen as well as Chinese scholars. Not every adaptation of Chinese design principles falls within mainstream "chinoiserie." Chinoiserie media included imitations of lacquer and painted tin (tôle) ware that imitated japanning, early painted wallpapers in sheets, and ceramic figurines and table ornaments. Small pagodas appeared on chimneypieces and full-sized ones in gardens. Kew has a magnificent garden pagoda designed by Sir William Chambers.
After 1860, Japonaiserie, sparked by the arrival of Japanese woodblock prints, became an important influence in the western arts. The paintings of James McNeill Whistler and his "Peacock Room" are some of the finest works of the genre; other examples include the Gamble House and other buildings by California architects Greene and Greene.
Depictions of Islamic "Moors" and "Turks" (imprecisely named Muslim groups of North Africa and West Asia) can be found in Medieval, Renaissance, and Baroque art. But it was not until the 19th century that "Orientalism" in the arts became an established theme. In these works the myth of the Orient as exotic and corrupt is most fully articulated. Such works typically concentrated on Near-Eastern Islamic cultures. Artists such as Eugène Delacroix and Jean-Léon Gérôme painted many depictions of Islamic culture, often including lounging odalisques, and stressing lassitude and visual spectacle. When Jean Auguste Dominique Ingres, director of the French Académie de peinture painted a highly-colored vision of a turkish bath (illustration, right), he made his eroticized Orient publicly acceptable by his diffuse generalizing of the female forms, who might all have been of the same model. If his painting had simply been retitled "In a Paris Brothel," it would have been far less acceptable. Sensuality was seen as acceptable in the exotic Orient. This orientalizing imagery persisted in art into the early 20th century, as evidenced in Matisse's orientalist nudes. In these works the "Orient" often functions as a mirror to Western culture itself, or as a way of expressing its hidden or illicit aspects. In Gustave Flaubert's novel Salammbô ancient Carthage in North Africa is used as a foil to ancient Rome. Its culture is portrayed as morally corrupting and suffused with dangerously alluring eroticism. This novel proved hugely influential on later portrayals of ancient Semitic cultures.
Many scholars now use Said's work to overturn long-held, often taken-for-granted Western ideological biases regarding non-Westerners in scholarly thought. Some post-colonial scholars would even say that the West's idea of itself was constructed largely by saying what others were not. If "Europe" evolved out of "Christendom" as the "not-Byzantium," early modern Europe in the late 16th century (see Battle of Lepanto) certainly defined itself as the "not-Turkey."
Said puts forward several definitions of 'Orientalism' in the introduction to Orientalism. Some of these have been more widely quoted and influential than others:
Critics of Said's theory, such as the historian Bernard Lewis, argue that Said's account ignores the many genuine contributions to the study of Eastern cultures made by Westerners during the Enlightenment and Victorian eras. While many distortions and fantasies certainly existed, the notion of "the Orient" as a negative mirror image of the West cannot be wholly true because attitudes to distinct cultures diverged significantly. In any case it is a logical necessity that other cultures will be identified as "different", since otherwise their distinctive characteristics would be invisible, and that the most striking differences will hold up the mirror to the observing culture.
Opponents offer various political explantions for the change. They point to a growing number of professional scholars and students of East Asian Studies are Asian Americans, especially Chinese Americans, Japanese Americans, and Korean Americans. This change of labelling may be correlated in some cases to the fact that sensitivity to the term "Oriental" has been heightened in a more politically correct atmosphere, although it began earlier: Sir Bernard Lewis' own department at Princeton University was renamed a decade before Said wrote his book, a detail which Said gets wrong.* By some, the term "Oriental" has come to be thought offensive to non-Westerners. Area studies that incorporate not only philological pursuits but identity politics may also account for the hestitation to use the term "Oriental".
Supporters of "Oriental Studies" counter that the term "Asian" is just as encompassing as "Oriental" and may well have originally had the same meaning, if it were derived from an Akkadian word for "East" (a more common derivation is from one or both of two Anatolian proper names.). Replacing one word with another is to confuse historically objectional opinions about the East with the concept of "the East" itself. The terms Oriental/Eastern and Occidental/Western are both inclusive concepts that usefully identify large-scale cultural differences. Such general concepts do not preclude or deny more specific ones.
In contrast, some Eastern artists adopted and adapted Western styles. The Indian painter Ravi Varma painted several works that are virtually indistinguishable from some Western orientalist images. In the late 20th century many Western cultural themes and images began appearing in Asian art and culture, especially in Japan. English words and phrases are prominent in Japanese advertising and popular culture, and many Japanese animes are written around characters, settings, themes, and mythological figures derived from various Western cultural traditions.
Recently, the terms Occidentalism and Eurocentrism have been coined to refer to negative views of the Western world sometimes found in Eastern societies today.
Anthropology | Ethnology | History | Political philosophy | Post-colonial theory | Sociology | Theories of history
استشراق | Orientalistika | Orientalistik | Orientismo (ideologio) | Orientalismo | خاورشناسی | Orientalisme | オリエンタリズム | Oriëntalisme | Востоковедение | Orientalistika | Oryantalizm
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