Nutrilite is a brand of nutritional products using natural plants and plant concentrates that was established in 1934. It is currently manufactured by Access Business Group at its facilities in California. Nutrilite's offerings of dietary food supplements include multivitamins, herbals, antioxidants and weight loss products.

Nutrilite's vitamin and mineral products are distributed exclusively by Quixtar Affiliates known as Independent Business Owners (IBO) in over 92 countries worldwide. The products are also promoted by multi-level marketing companies such as Amway, which, like Access Business Group, are subsidiaries of Alticor. The Nutrilite brand is also known as Nutriway for the vitamin, mineral and dietary supplement brand in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand. Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms (based on independent review by international market research firm, Euromonitor Consultancy).

In 2004, the same year Nutrilite celebrated its 70th Anniversary, Amway initiated The Quest for Nutrition campaign to enhance the reputation of the Nutrilite brand. . This included a collaboration between Alticor, through their Nutrilite Health Institute (The goal of NHI is to build the global Nutrilite brand through research and education), and Mandalay Sports Action Entertainment to produce a one hour documentary style programme called Quest for Nutrition and a series of 15 public service commercials titled Health Moments that were all broadcast on the Discovery Networks. The branded documentary traces the science and history to improve personal health through nutritional supplements and features Carl Rehnborg, the founder of Nutrilite, while promoting the Nutrilite Health Institute. It won a Best Of Show at the 2004 Accolade Competition and together with Health Moments, the The Quest for Nutrition campaign has won more than 30 television, advertising and marketing industry awards, including Auroras and Tellys.

In April 2006, Nutrilite announced they had signed Jamaican sprinter Asafa Powell, the current joint World Record holder in the 100-meter sprint, as a global brand spokesperson. Asafa credits Nutrilite supplements with helping him overcome low energy levels in 2005. He claimed to have been taking the supplements three months before he broke the world record.

In the nutrient and health food category, Nutrilite won "Platinum" awards in Malaysia and "Gold Awards" in Taiwan, Thailand, and Asia overall in the 2006 Reader's Digest "Trusted Brands of Asia" survey.

References