New Line Cinema, founded in 1967, is one of the ten major Hollywood movie studios. It is a subsidiary of Time Warner. The current co-chairmen and co-CEOs are founders Robert Shaye and Michael Lynne.
New Line Cinema operates several divisions, including theatrical distribution, marketing, home video, and a unit specializing in independent film called Picturehouse (with fellow TW subsidiary HBO).
Unlike other independent studios such as Orion Pictures, Carolco Pictures, or Cannon Films, New Line Cinema has grown and prospered to become one of Hollywood's major film studios, culminating in the hit Lord of the Rings film trilogy that brought added prestige to the studio. Prior to this, New Line was responsible for the cult classic Dark City, the hit Austin Powers films, and the fantasy Pleasantville, among others. One of the company's early successes was its distribution of the parodic 1936 anti-pot propaganda film Reefer Madness, which became a cult hit on American college campuses in the early 1970s. A Nightmare on Elm Street was New Line's first commercially-successful series, leading the company to be nicknamed "The House that Freddy Built".
They were also responsible for releasing the Hulk Hogan films, No Holds Barred, Mr. Nanny, and Suburban Commando.
In 1994, New Line Cinema was acquired by Turner Broadcasting System, which then merged with Time Warner in 1996.
In 2006 their Antonio Banderas film Take the Lead, based on the true story of ballroom dancer Pierre Dulaine, became the first Hollywood movie to be officially remixed. Creating an internet, cellphone and Ipod viral for the film's promotional campaign, New Line Cinema commissioned UK audio-visual artists Addictive TV to sample the film (both in audio and video) and create a short dance track with accompanying music video made entirely from both the audio and video samples. This was also the first time a movie had been promoted in such a way.
Time Warner subsidiaries | Hollywood movie studios | New Line Cinema films | 1967 establishments
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