Nestlé Nesquik is a brand of milk-flavoring mixes, flavored beverages, flavored syrups, and ice cream novelties produced by Nestlé. The milk flavoring mix was developed in the U.S. by 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S. and Australia), the name was changed to the worldwide brand "Nesquik" in 1999.

The Nesquik Bunny

---

In 1973, the Quik Bunny, an anthropomorphic cartoon rabbit character wearing a "Q", was introduced as its mascot. His most famous television jingle is "It's so rich and thick and choco-lick! But you can't drink it slow if it's Quik!" In Europe and Canada, he is known as Quicky the Nesquik Bunny. France first had another mascot for Nesquik, which was a fat yellow humanoid cartoon monster called Groquik (A variation of "Gros Quik," or Fat Quik). He was later replaced by Quik Bunny (called Quiky in French), much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In the U.S. by 1999, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing, and has appeared in the product's television commercials. He was voiced by American actor Barry Gordon in commercials.

Additional products

---

• Nestlé Nesquik chocolate and strawberry flavored powders were introduced in 1959, and are still available along with such other flavors as banana and vanilla.
• A sugar-free chocolate-flavoured powder of Nestlé Nesquik was introduced in 1959, and is currently still available.
• Nestlé Nesquik milkshakes come in a variety of four flavors: banana, vanilla, chocolate, and strawberry.
• Nestlé Nesquik chocolate and strawberry flavored syrups were introduced in 1989.
• Nestlé Nesquik is the name of a breakfast cereal made of chocolate-flavoured rice and corn puffs. As with many chocolate breakfast cereals, the milk turns into chocolate milk. The cereal was currently produced by Cereal Partners Worldwide (a joint-venture between General Mills and Nestlé).
• There is also a Nesquik flavor of Nestlé hot cocoa mix; the Nesquik flavor has bunny-shaped marshmallows and 38% more calcium than regular hot cocoa.

See also

---

• Ovaltine — a competitor with ad campaigns claiming to be healthier and tastier.
• Nestlé Milo
• Cola cao

External links

---

• Nesquik.com (U.S. site)
• Nesquik.co.uk (U.K. site)
• The History of Nesquik
• Information about Quicky from UK Nesquik site
• Review of comic book Superman Meets the Quik Bunny (NOTE: Page contains profanity)

Breakfast cereals | Hot cocoa | Chocolate industry | Nestlé brands | General Mills brands