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Nehi (pronounced nee-hai) is an American, flavored soft drink. It was introduced in 1924 by the Chero-Cola/Union Bottle Works. The "Nehi Corporation" name was adopted in 1928 after the Nehi fruit-flavored sodas became popular. In 1955, the company changed its name to Royal Crown Company, after its RC Cola brand. It was founded by Claude Hatcher, a Georgia grocer, who began bottling ginger ale and root beer in 1905. Today, Nehi is a brand of Dr Pepper/7up
In early 20th C. advertising the advertising logo of Nehi was a picture of a seated woman's legs, the skirt high enough to show the stockings up to the knee, suggesting the phrase "Knee-High". This was referenced in the Jean Shepherd story "My Old Man and the Lascivious Special Award that Heralded the Birth of Pop Art" as well as the movie "A Christmas Story".
Flavors
- Dr Nehi
- Nehi Chocolate
- Nehi Root Beer
- Nehi Berks County Root Beer
- Nehi Lemonade
- Nehi Wild Red
- Nehi Grape
- Nehi Orange
- Nehi Peach
- Nehi Strawberry
- Nehi Blue Cream
- Nehi Ginger Ale
- Nehi Fruit Punch
- Nehi Pink Lemonade
- Blueberry Nehi
Nehi in T.V. Culture
In the television series M*A*S*H, Nehi Grape was the favorite flavor of Radar O'Reilly.
Other early soft drink brands
- Schweppes started in 1794
- Coca-Cola was invented in 1886
- Dr. Pepper was sold in bottles in 1888
"Nehi"