Moe's Southwest Grill is an American "fast casual" restaurant franchised by Raving Brands in the style of Tex-Mex or Fresh Mex. The restaurant is characterized by warm colors, music from dead rock stars, freshly prepared food and bizarre meal names (see below). Patrons are greeted by employees shouting "Welcome to Moe's!" when they enter. Moe's started with 2 locations in 2001. Currently, there are 200 locations in operation in 35 states with 800 more franchise deals signed and awaiting construction.
Menu
Burritos
Quesadillas
Tacos
Fajitas
Nachos
Salads
Kid's meals
Other Meal Choices
To order, patrons of Moe's start at one end of a long counter, and tell the person preparing their meal what they want on it as they go along.
Choices:
Sour Cream,
Guacamole are free on some dishes and extra on others.
Cilantro,
Tomatoes,
Jalapenos (pickled or fresh-chopped),
Onions,
Black Olives and
Cucumbers are available at no extra charge.
Tortilla Chips
All items are served with tri-color
tortilla chips and some come with a small cup of salsa and sour cream. Several types of salsa are available at a self-serve area in varying spice intensities.
Queso Dip
Another popular side item is the
queso dip. It consists of melted cheese, peppers, onions, and tomatoes. Like all other side items it can be ordered in three sizes: side, cup, and bowl. Each order of queso comes with tortilla chips for dipping.
Salsa
Salsa is available at a self-serve area. They include:
- Moe's Rock and Roll (Medium)
- Moe's Hard Rock (Hot)
- Who Is Kaiser? Salsa (A chunky salsa) from The Usual Suspects.
- Tomatilla Sauce
- El Guapo's IN-Famous Salsa (A thinner salsa) from ¡Three Amigos!.
Dead Rock Stars
The Music
According to the Official website
[Moe's Official Web Site], "Moe wanted to pay tribute to his heroes who have passed on and would never have a chance to taste his food." Because of that, the music played at his restaurant either is a band with a deceased member, or a solo act that passed on. Some examples include:
The Beatles and
Elvis.
The Wall Hangings
Up until sometime in
2005, all of the wall hangings were paintings of dead rock stars depicting many of the same artists that patrons can hear playing over the music system. Several of the artists' estates objected to the display of these paintings without proper permission. The paintings were all replaced with ones of various menu items such as
nachos,
burritos, and
quesadillas accompanied by clever sayings running along the border.
External links
Fast casual restaurants