Mirinda

Mirinda is a brand of soft drink, originally produced in Spain, available in fruit varieties including orange, grapefruit, apple, strawberry, pineapple, and grape. It is part of a beverage area often referred to as the flavor segment, which is comprised of carbonated or non-carbonated fruit-flavored beverages. Today, it is likely that the orange flavor of Mirinda comprises the majority of Mirinda sales world-wide.

Mirinda is commonly available in several Spanish-speaking countries, including Mexico, Argentina, Honduras, Guatemala, and Costa Rica, as well as in other countries such as Bangladesh, Ethiopia, South Africa, Poland, Germany, Hungary, Sudan, India, Israel, Australia, New Zealand, the People's Republic of China, Malaysia, Serbia and Montenegro. It is also common within the Middle East, in countries such as Saudi Arabia, Jordan, Egypt and Lebanon. It is also commonly found in Brazil. The name "Mirinda" originally means "admirable, wonderful" in Esperanto ^*^* (mir-ind-a: "look at" + "deserve being done" + "-y" = "worthy of admiration", literally), though Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack.

Mirinda is owned by Pepsi-Cola and is primarily commercialized outside of North America. It competes with Coca-Cola's Fanta brand and with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets.

Mirinda's primary formulation is as an artificially flavored beverage, however it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients.

It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005 the Mirinda flavors have largely been sold under the Tropicana Twister Soda name in the United States.

Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line 'The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of 'Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokémon anime series to the children with a promotion of many gadgets with the characters of the manga series.

A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan's credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper.

Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson.