The Milwaukee Brewers are a Major League Baseball team based in Milwaukee, Wisconsin. They are in the Central Division of the National League. The Brewers were part of the American League from their creation as an expansion club in 1969 through the 1997 season, after which they switched to the National League.
Selig doggedly pursued this goal, attending owners meetings in the hopes of securing an expansion franchise. Selig changed the name of his group to "Milwaukee Brewers Baseball Club Inc.". The "Brewers" name, honoring Milwaukee's beer-brewing tradition, also was traditional for Milwaukee baseball teams going back into the 19th century. The city had hosted a major league team by that name in 1901, which relocated at the end of that season to became the St. Louis Browns (now the Baltimore Orioles). From 1902 through 1952, a minor league Milwaukee Brewers club in the American Association had been so successful that it lured the Braves from Boston. Selig himself had grown up watching that minor league team at Borchert Field and intended his new franchise to follow in that tradition.
To demonstrate there still was support for big-league ball in Milwaukee, Selig's group contracted with Chicago White Sox owner Arthur Allyn to host nine White Sox home games at Milwaukee County Stadium in 1968. A 1967 exhibition game between the White Sox and Minnesota Twins had attracted more than 51,000 spectators, and Selig was convinced the strong Milwaukee fan base would demonstrate the city would provide a good home for a new club.
The experiment was staggeringly successful - those nine games drew 264,297 fans. In Chicago that season, the Sox drew 539,478 fans to their remaining 58 home games. In just a handful of games, the Milwaukee crowds accounted for nearly one-third of the total attendance at White Sox games. In light of this success, Selig and Allyn agreed County Stadium would host Sox home games again the next season.
In 1969, the Sox schedule in Milwaukee was expanded to include 11 home games (one against every other franchise in the American League at the time). Although those games were attended by slightly fewer fans (198,211 fans, for an average of 18,019) they represented a greater percentage of the total White Sox attendance than the previous year - over one-third of the fans who went to Sox home games in 1969 did so at County Stadium (in the remaining 59 home dates in Chicago, the Sox drew 391,335 for an average of 6,632 per game). Selig felt this fan support lent legitimacy to his quest for a Milwaukee franchise, and he went into the 1968 owners meetings with high hopes.
Those hopes were dashed when National League franchises were awarded to San Diego (the Padres) and Montreal (the Expos), and American League franchises were awarded to Kansas City (the Royals) and Seattle (the Pilots). That last franchise, however, would figure very prominently in Selig's future.
Having failed to gain a major league franchise for Milwaukee through expansion, Selig turned his efforts to purchasing and relocating an existing club. His search began close to home, with the White Sox themselves. According to Selig, he had a handshake agreement with Allyn to purchase the Pale Hose and move them north. The American League, unwilling to surrender Chicago to the National League, vetoed the sale, and Allyn sold the franchise to his brother John.
Frustrated in these efforts, Selig shifted his focus to another American League team, the expansion Seattle Pilots.
The front man for the franchise was Dewey Soriano, a former Rainiers pitcher and general manager and former president of the PCL. In an ominous sign of things to come, Soriano had to ask William Daley, who had owned the Indians at the time they flirted with Seattle, to furnish much of the expansion fee. In return, Daley bought 47 percent of the stock--the largest stake in the club. He became chairman of the board while Soriano served as president.
However, a couple of factors were beyond the Pilots' control. They were originally not set to start play until 1971. But the date was moved up to 1969 under pressure from Sen. Stuart Symington of Missouri. Professional baseball had been played in Kansas City in one form or another from the 1880s until the A's left for Oakland after the 1967 season, and the prospect of having Kansas City wait three years for its return was not acceptable to Symington. Also, the Pilots had to pay the PCL $1 million to compensate for the loss of one of its most successful franchises. After King County voters approved a bond for a domed stadium (what would become the Kingdome) in 1968, the Seattle Pilots were officially born. California Angels executive Marvin Milkes was hired as general manager, and St. Louis Cardinals coach Joe Schultz became manager.
To the surprise of no one outside Seattle (Schultz and Milkes actually thought they could finish third in the newly formed AL West), the Pilots were terrible. They won their very first game, and then their home opener three days later, but only won five more times in the first month and never recovered. They finished last in the West with a record of 64-98, 33 games out of first.
However, the team's poor play was the least of its troubles. The most obvious problem was Sick's Stadium. The longtime home of the Pacific Coast League Seattle Rainiers, it had been considered one of the best ballparks in minor league baseball. By the 1960s, however, it was considered far behind the times. While a condition of MLB awarding the Pilots to Seattle was that Sick's had to be expanded to 30,000 seats by the start of the 1969 season, only 17,000 seats were ready due to numerous delays. The scoreboard wasn't even ready until the eve of opening day. While it was expanded to 25,000 by June, the added seats had obstructed views. Water pressure was almost nonexistent after the seventh inning, especially with crowds above 10,000. Attendance was so poor (678,000) that the Pilots were almost out of money by the end of the season. The team's new stadium was slated to be built at the Seattle Center, but a petition by stadium opponents ground the project to a halt.
During the offseason, Soriano crossed paths with Selig. They met in secret for over a month after the end of the season, and during Game 1 of the World Series, Soriano agreed to sell the Pilots to Selig for $10 million to $13 million (depending on the source). Selig would then move the team to Milwaukee and rename it the Brewers. However, the owners turned it down in the face of pressure from Washington's two senators, Warren Magnuson and Scoop Jackson, as well as state attorney general Slade Gorton. MLB asked Soriano and Daley to find a local buyer. Local theater chain owner Fred Danz came forward in October 1969 with a $10 million deal, but it fizzled when the Bank of California called in a $4 million loan it had made to Soriano and Daley for startup costs. In January 1970, Westin Hotels owner Eddie Carlson put together a nonprofit group to buy the team. However, the owners rejected the idea almost out of hand since it would have devalued the other clubs' worth. A more traditional deal came one vote short of approval.
After a winter and spring full of court action, the Pilots reported for spring training under new manager Dave Bristol unsure of where they would play. The owners had given tentative approval to the Milwaukee group, but the state of Washington got an injunction on March 17 to stop the deal. Soriano immediately filed for bankruptcy - a move intended to forestall any post-sale legal action. At the bankruptcy hearing a week later, Milkes testified there wasn't enough money to pay the coaches, players and office staff. Had Milkes been more than 10 days late in paying the players, they would have all become free agents and left Seattle without a team for the 1970 season. With this in mind, Federal Bankruptcy Referee Sidney Volinn declared the Pilots bankrupt on April 1 - six days before Opening Day - clearing the way for them to move to Milwaukee. The team's equipment had been sitting in Provo, Utah with the drivers awaiting word on whether to drive toward Seattle or Milwaukee.
Much of the story of the Seattle Pilots' only year in existence is told in Jim Bouton's classic baseball book, Ball Four.
Under the circumstances, the Brewers' 1970 season was over before it started, and they finished 65-97. They would not have a winning season until 1978.
Selig brought back former Milwaukee Braves catcher (and fan favorite) Del Crandall in 1972 to manage the club.
It was during this period that Milwaukee County Stadium gained its reputation for fun as well as baseball. Then-team vice president Dick Hackett hired Frank Charles to play the Wurlitzer organ during the games, and Hackett introduced team mascots Bernie and Bonnie Brewer.
On November 2, 1974, the Brewers orchestrated a trade that brought one of the most beloved Braves back to Milwaukee, sending outfielder Dave May and a player to be named later (minor league pitcher Roger Alexander) to Atlanta for Hank Aaron. Although not the player he was in his prime, Aaron brought prestige to the young club, and the opportunity to be a designated hitter allowed Aaron to extend his playing career two more seasons.
The Brewers franchise reached its pinnacle in the early 1980s. In 1981, the Brewers won the second half of the season (divided due to a players' strike) and played the New York Yankees in a playoff mini-series they ultimately lost. It was the first playoff appearance for the franchise. In 1982, the Brewers won the American League pennant by defeating the California Angels 3 games to 2 in the American League Championship Series, becoming the first team to win a playoff series after trailing 2 games to 0. The Brewers then played the St. Louis Cardinals in the World Series. The Brewers started out strong, taking the first game of the series 10-0. Unfortunately, Hall-of-Famer Rollie Fingers had been injured prior to the postseason, and relief pitching became a problem for the Brewers. St. Louis eventually triumphed in the series, winning 4 games to 3.
During the 1980s the Brewers produced three league MVPs (Rollie Fingers in 1981 and Robin Yount in 1982 and 1989) and two Cy Young Award winners (Rollie Fingers in 1981 and Pete Vuckovich in 1982). Yount is one of only three players in the history of the game to win the MVP award at two positions (shortstop, then center field).
Following their two playoff years, the club quickly retreated to the bottom of the standings, never finishing higher than fifth (out of seven) in their division from 1983 to 1986. Hope was restored in 1987 when, guided by rookie manager Tom Trebelhorn, the team began the year with a 13-game winning streak. Unfortunately, they followed that hot start with a 12-game skid in May. But "Team Streak" eventually posted a strong third-place finish. Highlights of the year including Paul Molitor's 39-game hitting streak and the only no-hitter in team history, pitched by Juan Nieves on April 15.
On that day, Nieves became the first (and so far, only) Brewer and first Puerto Rican-born Major Leaguer to pitch a no-hitter, defeating the Baltimore Orioles 7-0 at Memorial Stadium. The final out came on a climactic diving catch in right-center field by Robin Yount of a line drive hit by Eddie Murray. The game also was the first time the Orioles were no-hit at Memorial Stadium.
In 1988 the team had another strong season, finishing only two games out of first (albeit with a lesser record than the previous year) in a close playoff race with four other clubs. Following this year, the team slipped, posting mediocre records from 1989 through 1991, after which Trebelhorn was fired. In 1992, reminiscent of the resurgence which greeted Trebelhorn's arrival in 1987, the Brewers rallied behind the leadership of rookie manager Phil Garner and posted their best record since their World Series year in 1982, finishing the season 92-70 and in second place, four games behind that year's eventual World Champion Toronto Blue Jays.
Hope of additional pennant races was quickly dashed, however, as the club plummeted to the bottom of the standings the following year, finishing an abysmal 26 games out of first. Since 1992, highlights were few and far between as the franchise failed to produce a winning season, having not fielded a competitive team due to a combination of bad management and financial constraints that limit the team relative to the resources available to other, larger-market clubs. With new management, structural changes in the economics of baseball, and the advent of revenue sharing, the Brewers were able to become competitive once again.
The team was transferred from the American League to the National League in 1998 during baseball's expansion and realignment. With the addition of two franchises (Arizona and Tampa Bay), one each in the NL and AL, each league would have had 15 teams. Major League Baseball, however, wished to schedule interleague play, introduced the prior year, in designated blocks throughout the season. This required each league to have an even number of teams so as to not have single interleague games scattered throughout the year. It was therefore decided to have a 16-team National League and a 14-team American League, with the Brewers volunteering to be the franchise to switch leagues, moving to the NL Central. Because this realignment was widely considered to be beneficial to the club moving, and in order to avoid the appearance of a conflict of interest, Commissioner Selig decided another team should have the opportunity to switch leagues. The choice was offered to the Kansas City Royals, who ultimately decided to stay in the American League. The choice then fell to the Brewers, who immediately agreed to move to the National League.
The Brewers made renovations to Miller Park before the 2006 campaign, adding both LED scoreboards in left field and on the second-tier of the stadium, as well as a picnic area in right field, shortening the distance of the right-field fence.
A little known fact is that the Miller Valley was originally Native American land, and it's rumored that Miller Park was intentionally positioned so that the Away Team dugout sits directly above a burial ground.
Hope has risen anew under Attanasio's ownership, as in 2005 the team was able to finish 81-81 to secure its first non-losing record since 1992. With a solid base of young talent assembled over the past five years, including Prince Fielder, Rickie Weeks, J.J. Hardy and Corey Hart, many fans see 2005 as the beginning of a new era, with the Brewers once again becoming competitive and recalling the glory years of the 1980s. Further encouraging this sentiment, the Brewers have hired former stars Yount (bench coach) and Dale Sveum (third base coach), both very popular players for the Brewers in the '80s.
Indeed, 2006 started out strong for the Brewers. After setting an MLB record with five home runs in one inning, the fourth frame of an 11-0 defeat of the Cincinnati Reds on April 22 (home runs hit by Bill Hall, Damian Miller, Brady Clark, J.J. Hardy and Prince Fielder), they set a club mark with six home runs in one game on April 29, including two by Fielder, in a 16-2 smashing of the Chicago Cubs.
While the young Brewers offense has held up to be one of the most powerful in the league, the pitching staff can speak otherwise. Due to Ben Sheets and Tomo Ohka on the DL the pitching staff has not been able to hold on to games. At the All-Star break, the Brewers ranked last in the NL in ERA. The Brewers were 44-46 at the break, but still 5.5 games out of first in the NL Central and 3.0 games out of the Wild Card spot. Sheets and Ohka are expected to return sometime in July after making rehabilitation starts in the Minors.
| 1970-1977 | 1978-1993 2006-present |
1994-1999 | 2000-present |
The Brewers finally got their own flannel design in 1972. These were essentially the same as the 1970 uniforms but with blue and gold piping on the sleeves and collar.
In 1973, the Brewers entered the doubleknit era with uniforms based upon their flannels - all white with "BREWERS" on the front, blue and gold trim on the sleeves, neck, waistband and down the side of the pants. This is the uniform that Hank Aaron would wear with the club in his final seasons, and that Robin Yount would wear in his first.
During this period, the logo of the club was the Beer Barrel Man, which had been used by the American Association Milwaukee Brewers since at least the 1940s.
The road uniform underwent minor changes in 1986: the road cap was eliminated, and gray replaced powder blue as the uniform color.
Further modifications were made in 1990 - button-up jerseys replaced the pullovers, and a script "Brewers" replaced the block letters.
The addition of green was most prominent in the road uniforms, which featured green piping, belt and stockings on a greenish-gray uniform.
In addition, the 1994 re-design included the first alternate jersey in the club's history: a solid navy jersey with the nickname across the chest above the club's primary logo.
1996 saw a minor alteration to the uniform letters and caps. Green was de-emphasized on the road uniform, replaced by blue trim, belt and stockings. On the cap, a single "M" (white on the home caps, gold on the road caps) replaced the "MB". The uniform trim was thickened and made more pronounced, and the lettering across the chest was made uniform in size.
For the 1997 and 1998 season, insignia commemorating the sesquicentennial of Wisconsin's statehood appeared on the sleeve.
The green is gone, but brick red was added as an accent color on the primary logo. This red does not appear anywhere else on the uniform.
The city name was taken off the chest of the road uniforms, replaced by the same script "Brewers" as found on the home uniforms. The city name "Milwaukee" appears on a patch on the left sleeve.
For the 2006 season, everything old is new again - as part of their new "Retro Sundays" promotion, the Brewers have unveiled a new alternate uniform for Sunday home games, with the return of the "ball and glove" logo, pinstripes, block letters and classic colors.
Aaron, Yount, Molitor and Fingers have also had their numbers retired by the Brewers.
Major League Baseball teams | 1969 establishments
Milwaukee Brewers | Brewers de Milwaukee | 밀워키 브루어스 | Milwaukee Brewers | ミルウォーキー・ブリュワーズ | Milwaukee Brewers | Milwaukee Brewers | 密爾瓦基釀酒人
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