German chemist who advocates 'upcycling' not recycling, to minimize humanity's ecological footprint. Once a Greenpeace activist who lived in a tree for a while as protest, he's now a respected industrial designer and professor of process engineering.

External Links

• Cradle to cradle design

• William McDonough

• Dust to Dust no longer an interview with Michael Braungart, in Science & Theology News by Chhavi Sachdev

• Braungart.com