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Mascara
 

Mascara is also the old name for the city of Muaskar in Algeria.

Mascara is a cosmetic used to darken, thicken and define eyelashes. Mascara comes in three forms: liquid, cake and cream. It also comes in many formulas, tints and colors. The general purpose of mascara is to emphasize and lengthen, define, or 'volumize' lashes.

Mascara is available with tube and wand applicators. Ingredients in mascara include water, wax thickeners, film-formers and preservatives. Mascara brushes can be straight or curved, to curl eye lashes, with fine or thick bristles. Some mascara wands contain rayon or nylon fibers to lengthen eyelashes.

History


The word mascara derives from the Italian word maschera, which means "mask". Modern mascara was created in 1913 by a chemist named T. L. Williams for his sister, Mabel. This early mascara was made from coal dust mixed with Vaseline petroleum jelly. The product was a success with Mabel, and Williams began to sell his new product through the mail. He named his company Maybelline, which is a combination of his sister's name and "Vaseline." Maybelline eventually became a leading cosmetics company.

Mascara was available only in cake form, and was composed of colorants and carnauba wax. Users wet a brush and rubbed it over the cake, then applied it to the eyes. The modern tube and wand applicator did not appear until 1957, when it was introduced by Helena Rubinstein.

Using mascara


Mascara may be used on all eyelashes, from inner to outer corners. The mascara wand is dipped into a clean tube of mascara, applied close to the base of the lashes and worked out to the tips. Mascara can be applied to the top eyelashes for a 'heavy-lidded' look, or to the bottom lashes to widen the eyes. Waterproof mascara is popular as it does not 'clump' as easily and is allergy-friendly, however it is more difficult to remove.

In the animal kingdom


When a grazing animal such as a horse or cow comes into facial contact with a sticky low growing plant, such as Santa Cruz Tarweed, the animal's face often results in being coated with a sticky residue. Thence, when coming into facial contact with the soil, a darkening or mascara effect is residual for many days, after soil adherence to the plant residue. Sometimes these effects are striking, and western ranchers in the United States created the dubbing of "mascara" effect.

References


  • Vincent J-R Kehoe, The Technique of the Professional Make-Up Artist, ISBN 0240802179
  • Gustafson, John. "Handbag.com: Beauty"

Cosmetics | English words of foreign origin | Arabic words

Mascara (Kosmetik) | Mascara | Mascara | Mascara (make-up) | マスカラ | Ripsiväri | Mascara | 睫毛膏

 

This article is licensed under the GNU Free Documentation License. It uses material from the "Mascara".

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