Madagascar Periwinkle (Catharanthus) is a genus of eight species of herbaceous perennial plants, seven endemic to the island of Madagascar, the eighth, C. pusillus, from Sri Lanka. They were formerly included in the related genus Vinca. One species, C. roseus, has been widely cultivated and introduced, becoming an invasive species in some areas. The name Catharanthus derives from the Greek meaning "pure flower".
The leaves are simple, opposite, rich glossy green, ovate to oblong and up to 5 cm long. The 2.5-5 cm broad flowers are salverform (like those of phlox), simple, with five usually pink, red or white petals, sometimes with "eyes" of contrasting colour at their centres.
Appreciated for its hardiness in dry and nutritionally deficient conditions, Catharanthus is an undemanding plant popular in subtropical gardens where temperatures never fall below 5°C, and as a warm-season bedding plant in temperate gardens. It is noted for its long flowering period, throughout the year in tropical conditions, and from spring to late autumn in warm temperate climates. Full sun and well-drained soil are preferred, the plants being sensitive to excessive moisture (which may cause fungus or leaf blight to develop). Growth is moderate to slow, but a lack of natural predators ensures it is unimpeded. Early cultivars were low and creeping; modern cultivars may reach a height and spread of 30 cm. Mauve, peach, scarlet and reddish-orange flowered cultivars have also been developed.
Madagascar Periwinkles are self-propagating from seed; the seeds require a period of total darkness to germinate. Cuttings from mature plants will also root readily.
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