MTV3
Formerly called	MTV (1957-1993), Kolmoskanava (TV3) (1986-1993)
Launched:	13 August 1957
Audience share (in 2003) :	38.1%
Owned by:	Bonnier and Proventus
Web address:	www.mtv3.fi
Availability
Terrestrial analogue:	Usually Channel 3
Terrestrial digital:	Channel 3
Satellite:	Unknown
Cable:	Unknown

MTV3 is a Finnish commercial television station owned by Bonnier and Proventus. It currently has the biggest audience share of all Finnish TV channels. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting it's revenue from running commercials. Number 3 was added later, due to the channel being the third nation-wide television channel and generally known as "channel three", Finnish Broadcasting Company's YLE TV1 and YLE TV2 being the first two - and also for distinguishing it from the later-born Music Television. The symbol of the channel is a stylized owl, changed to an owl's eye after an image renewal in 2003.

History

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MTV3 started on August 13 1957, and thus became the third-oldest privately owned, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It started as just plain MTV as bits of programmes in a channel broadcast. MTV started to have a proper channel when, in 1986, Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from YLE and Nokia. Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova and a share in Urheilukanava) to Swedish Bonnier and Proventus in 2005.

Programs

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Much of the output of MTV3 is a mixture of Finnish versions of popular programs and of American and British imports, such as:

• Salatut Elämät
• 24
• Crime Scene Investigation
• Diili (The Apprentice)
• Emmerdale
• Hamtaro
• Huomenta Suomi (Good Morning Finland)
• Idols
• Kauniit ja rohkeat (The Bold and the Beautiful)
• O.C.
• Popstars
• Simpsonit (The Simpsons)
• Sinkkuelämää (Sex and the City)
• South Park
• Veljemme on nero (Malcolm in the Middle)
• Myytinmurtajat (MythBusters)
• Amazing Race
• Selviytyjät (Survivor)
• Mullan alla (Six Feet Under)
• NY
• Everwood
• Suurin pudottaja (The Biggest Loser)

External links

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• MTV3
• MTV3+
• Subtv
• Radio Nova

MTV3 | MTV3 | MTV3 | Finnish television