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Make-up Art Cosmetics, better known to most as M.A.C., is a brand of cosmetics.
In 1985, MAC was established in Toronto, Canada by its founders Frank Toskan and Frank Angelo.
Toskan was a make-up artist and photographer, while Angelo was a business man. They both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photo shoots. The intense lighting used and glare from it caused a lot of make-up to be lost in photography, so the two set to develop a line that was strong enough for these photoshoots and broad enough to provide new colours and products for make-up artists' creative use.
Co-founder Frank Angelo died on January 12, 1997.
M.A.C. has 3 social initiatives, The M·A·C AIDS Fund founded in 1994, M·A·C Cruelty-Free Beauty and Back to M·A·C Recycling.
MAC is now owned by Estée Lauder Companies and based in New York City.
MAC PRO membership is exclusive to professionals in the industry. The program provides a forum for professional support, special pro-only benefits and discounts. Make-up artists receive a 40% discount. Aestheticians, Cosmetologists, Hairstylists, Fashion Stylists, Nail Technicians, Costume Designers, Models, On-Air Talent/Performers, and Photographers receive a 30% discount. International discounts may vary.
Spokespersons and models in the past have included:
- K.D. Lang
- RuPaul
- Lil Kim
- Mary J. Blige
- Shirley Manson
- Pamela Anderson
- Missy Elliott
- Chloë Sevigny
- Boy George
- Christina Aguilera
- Linda Evangelista
- Diana Ross
- Liza Minnelli
- Elton John
- Catherine Deneuve
External links
"MAC (cosmetics)"