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Lucozade is an energy drink containing glucose syrup and caffeine. First manufactured in England in 1927 as Glucozade, the name changed to Lucozade in 1929. It was initially marketed as an aid to convalescence. For many children Lucozade was seen as a special treat to offset the discomfort and distress of illness. It was sold in glass bottles with a yellow cellophane wrapper. The brand is still marketed this way in Africa, claiming to aid recovery from numerous conditions as diverse as measles and colds. It tastes slightly different to the British version.
In the 1980s Lucozade was re-branded as an energy drink, and the original packaging was changed to polyethylene terephthalate (PET) bottling. The phrase Lucozade aids recovery was abandoned due to the public's perceived association of the word aids with AIDS, and was replaced by Lucozade replaces lost energy. The company made a notable UK advert featuring the decathlete Daley Thompson with a soundtrack of the Iron Maiden song, Phantom of the Opera.
At one point, Lara Croft was a spokesperson for the brand.
Lucozade is available in Original, Orange, Lemon, Tropical, Citrus Clear, and Wild Berry flavours.
Lucozade Sport
Lucozade Sport is a sports drink containing glucose, first produced in 1990. Since then, they have produced a number of other related products including Sport Carbo Gel, Energy Bars, and Hydro Active.
Lucozade Sport is a major sponsor of events, teams and athletes in the UK and Ireland including the FA Premier League, England Rugby Football Union, The Irish Soccer Team, The London Marathon, Michael Owen, Steven Gerrard, Damien Duff, James Cracknell, and Jonny Wilkinson.
You can now buy Lucozade Sport on-line at their sport science shop *
Ingredients (Energy Original Flavour)
Carbonated Water, Glucose Syrup (26%), Citric Acid, Lactic Acid, Flavourings (including Caffeine), Preservatives (Sodium Benzonate, Sodium Bisulphate), Antioxidant (Ascorbic Acid), Colour (Sunset Yellow).
Ingredients (Energy Orange Flavour)
Carbonated Water, Glucose Syrup (24%), Orange Juice from Concentrate (5%), Citric Acid, Preservatives (Sodium Benzonate, Sodium Bisulphate), Flavourings (including Caffeine), Stabiliser (Acacia Gum), Antioxidant (Ascorbic Acid), Colour (Beta Carotene).
Trivia
- Lucozade drink was advertised in a computer game Superfrog (1993). In the game a main character, Superfrog, got its powers and extra energy by drinking Lucozade.
External links
"Lucozade"