Lore Christian Fitzgerald Sjöberg (born June 27, 1970) is a noted internet humorist. He first entered the public eye as one of the Brunching Shuttlecocks in 1997 along with David Neilsen (the Self-Made Critic) and a number of other, minor contributors. This online humor magazine picked up a considerable following during its run, but was, ultimately, terminated after a long period without updates in May 2003. The Brunching Shuttlecocks gained notoriety when Newsweek magazine mentioned the Alanis Morissette Lyric Generator. Sjöberg published a print version of his "Ratings" feature (in which he would give a short commentary and a letter grade to a handful of items in a category, such as "breakfast cereals" or "Scooby-Doo characters") as The Book of Ratings (2002, Three Rivers Press).

Sjöberg then moved on to start a number of other projects. He had already been operating a blog, The Slumbering Lungfish Dybbuk Hostel and All-Night Boulangerie, and created independent pages for his most successful projects on Brunching: Lore Brand Comics and the Book of Ratings.

Over the next year he started Little Fluffy Industries, an attempt to provide links to as many Flash games as possible (he has now passed executive editorial control to Joe Yuska), and made an attempt to revive Bandwidth Theater, another former Brunching feature comprised of short Flash movies. During this period he also had an internship at Wired News. As of February 1, 2006, Lore has become a weekly columnist on Wired's website.

He has gone by the alter-ego (Velcro of) Samsara Vagabond. He hosts websites via Seven Deadly Productions.

Sjöberg attended college at UC Santa Cruz and he now lives in Northern California.

Early in his career, he was quoted as saying "Designing pages in HTML is like having sex in a bathtub. If you don't know anything about sex, it won't do you any good to know a lot about bathtubs."

External links

• The Brunching Shuttlecocks
• The Slumbering Lungfish Dybbuk Hostel and All-Night Boulangerie
• Lore Brand Comics
• The Book of Ratings
• Little Fluffy Industries
• Bandwidth Theater
• Cyborg Name Generator
• EvilURL
• Name Decoder
• The Wikipedia FAQK
• Bad Gods

Other pages:

• Brunchma (a message board that began as a fan site for the Brunching Shuttlecocks)
• Lore's 2000 Presidential Campaign
• A 1995 Los Angeles Times article mentioning him
• He also used to be a contributor to Shrove Tuesday (Observed)
• Non-Zero Chance- his humor on shirts
• He seems to have been associated with this page - Nicedog.com

1970 births | Living people | American bloggers | Comic strip cartoonists | Humorists | Writers | Webcomic authors | Brunching Shuttlecocks | University of California, Santa Cruz alumni