Gourt Home::Gourt :: Little Caesars
Little Caesars is the world's largest carryout pizza chain. It was founded by Mike Ilitch and Marian Ilitch in 1959 in Garden City, Michigan, as "Little Caesars Pizza Treat." The company is famous for its advertising catchphrase, "Pizza! Pizza!". By 1987, it was available across the Northern United States; it also operates in parts of Canada and Mexico.
Little Caesars is most famous for offering two pizzas for the price of one; these pizzas came on a cardboard tray with a paper sleeve covering the pizzas (hence the "Pizza! Pizza!" slogan). Little Caesars is also notable for their $5.00 "Hot-N-Ready" pizza promotion, revolutionizing the pizza industry with large pepperoni and cheese pizzas ready for pickup with no need to call ahead. The "Hot-N-Ready" promotion secured Little Caesars' place in the fast food market. Some franchise locations choose to use the $5.55 pricing for the "Hot-N-Ready" promotion, and many have designated "Customer Appreciation Days" on which they sell the "Hot and Readys" for $4.44 or even $3.99.
Ilitch Holdings, Inc. provides professional and technical services to all companies owned by Michael and/or Marian Ilitch. This includes the Detroit Tigers, Detroit Red Wings, Detroit's MotorCity Casino, Olympia Entertainment, a film theater company, a development company and the Hockeytown Cafe (which formerly housed Second City Detroit) and Fox Theatre in downtown Detroit.Illitch Holdings, Inc. Accessed 16 June, 2006 In 2005, combined revenues of Ilitch-owned businesses totaled $1.5 billion.Illitch Holdings, Inc. Accessed 16 June, 2006 (Number at bottom of page)
After losses of franchises in the 1990s (1,600 due to the closings of K-Mart stores that had Little Caesars inside), the company is looking to expand again, especially in the Northeast U.S. Currently, there are 2,000 locations, down from a peak of around 5,000 in the '90s.USA Today Little Caesars plans pizza empire Accessed 16 June, 2006
While Little Caesars owns the "Pizza! Pizza!" trademark in the U.S., the unaffiliated Pizza Pizza restaurant chain owns the Canadian trademark. As a result, Little Caesars cannot directly use its well-known slogan in Canada, but has used "Delivery! Delivery!", "Quality! Quality!" or other such double-word taglines in advertising and on packaging in Canada.
External links
Sources
Pizzerias | Pizza chains of the United States | Companies based in Michigan | 1959 establishments
"Little Caesars"