List of generic and genericized trademarks

List of generic trademarks

The following list comprises those marks which were originally created and used as trademarks, but which have subsequently become entirely synonymous with the common name of the relevant product or service. Marks which appear in this list have become so generic that their former status as proprietary trademarks is often unknown to the general public. Such marks may therefore be considered "fully generic", whereas genericized marks which are at risk of becoming generic are listed in the next section.

If any of the original registrations for the trademarks appearing in this list remain in force, it is unlikely that the registered owners would be able to successfully enforce their exclusive rights against third parties.

Allen wrench (or Allen key) – hexagonal screwdriver (A rarity among generic words, 'Allen wrench' is no longer trademarked, but is still capitalized because it is named after a company)
aspirin – ASA (acetylsalicylic acid; remains as a registered trademark in many places around the world in the name of Bayer, but not in the United States)
bikini – two-piece swimsuit for women
brassiere – women's undergarment used for breast support
BX – flexible, metal-armored electrical cable
cashpoint – Automated Teller Machine brandname belonging to Lloyds TSB
cellophane – transparent paper
celluloid – film material
cola – soft drink; genericized part of Coca-Cola (see definition 2 at Arguably, the word "cola" had a weak claim to the originality required for trademark status in the first place, since it is a logical name for a beverage derived from the cola nut. In [http://popvssoda.com/ some parts of the United States, "coke" is a generic word for any soft drink.
comptometer – adding machine
crock pot – Crock-Pot is sold by Rival Industries, but "crock pot" and "crockpot" are common synonyms used by cooks to describe slow cookers.
doona – Australian brand of duvets
dry ice – frozen carbon dioxide
escalator – moving staircase
gramophone – record player
granola – oat and fruit mixture
heroin – diacetylmorphine; originally registered by Bayer as a pain reliever
hula hoop – toy hoop; originally made of various materials, generic name trademarked by Wham-O when it was redesigned in plastic in the late 1950's
jake brake – truck braking device
jungle gym – play structure (from 'Junglegym')
kiwi fruit – formerly known as "Chinese gooseberries"; new name not trademarked, but Zespri trademark later introduced for New Zealand kiwis
LP – long playing record
lanolin – purified, wax-like substance from sheep's wool
laundromat – Originally a term developed by Westinghouse for washing machines, but usually considered a generic term for a coin operated laundry
linoleum – floor covering
margarine – butter substitute
merry widow – strapless corset
milk of magnesia – saline-type laxative; Phillip's
mimeograph – reproduction machine
petrol – its tradename when (before internal combustion engines were invented) it was sold in small bottles in chemists as a treatment for nits
pilates exercise system – trademark formally canceled by court in 2000
plasterboard – formed gypsum building material
pianola – player piano
pog – bottle caps used in a game derived from the POG drink.
pogo stick – bouncing stick (trademark was one word: 'Pogo')
spandex – polyurethane fiberan anagram of "expands" [http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=spandex; DuPont later introduced new trademark, Lycra
tabloid – originally a type of medication
tarmac (or tarmacadam) – road surfacing; the word tarmac is sometimes used to refer to airport runways, but properly it is the hardstanding or parking area that is the tarmac
touch-tone – dual tone multi-frequency telephone signaling. AT&T states "formerly a trademark of AT&T"^*
trampoline – sports equipment
videotape – magnetic television recording medium (see 2 inch Quadruplex videotape)
Webster's dictionary – the publishers with the strongest link to the original are Merriam-Webster, but they have a trademark only on "Merriam-Webster", and other dictionaries are legally published as "Webster's Dictionary" [http://www.m-w.com/info/webster.htm
yo-yo – toy
zeppelin – dirigible airship
zip code – postal code (US)
zipper – zip fastener

Terms which are not genericized trademarks

Some common names for products or services are popularly believed to be genericized trademarks, however this in not the case as the names were never originally created or used as trademarks. Some examples are listed below.

Kerosene
Lava lamp – This originally derived from an alteration of the trademark Lava Lite, although lava lamp was subsequently registered as a trademark in the United Kingdom by Mathmos Limited.
Montessori – Although capitalization of the name suggests trademark significance, it did not originate as a trademark.
Nylon – synthetic polymer (polyamid) invented at DuPont.
SPAM – This pork and ham product and trademark of Hormel Foods was the indirect origin of the electronic term of the same name. However, with reference to meat products, "spam" does not denote the generic.

In some cases companies have managed to register common names as trade marks, however this typically results in the eventual cancellation or surrender of the registration concerned. This has occurred in the United States in relation to rooibos ^*.

List of trademarks often used generically

Cite references by quoting mainline publications using the trademark generically

The following list comprises those marks which have been registered as trademarks, and which may continue in use and be actively enforced by their trademark owners, but which are also commonly used generically – for example, "I hoovered the lounge today". However, none of these marks should be regarded as legally abandoned or in the public domain.

A

A-1 – steak sauce
A&W – canned and bottled root beer
Ace bandage – cloth elastic bandage
Advil – Ibuprofen
Airfix (UK) – plastic model
Airwick – room deodorizer
Ajax – scouring powder
Alpo – canned dog food
Altoid – candy mint known for its "curiously strong" properties
Ambesol – topical numbing solution for teething, canker sores, etc.
Aqua-Lung – Scuba equipment
Aqua-Net – hair spray
Aqua-Velva – aftershave lotion
Artex – textured interior wall and ceiling plaster
Aspergum – orange coated Chewing gum containing pain reliever
Aspirin – non-steroidal anti-inflammatory drug developed by Bayer, trademark was undefended in U.S. when Bayer assets were seized during World War I, and subsequent owner was unable to defend trademark. "Aspirin" is still trademarked in many countries, but not in the U.S.
Aston – character generator used in telivion studios in the UK and worldwide. Produced by Aston Broadcast Systems.
AstroTurf – artificial grass produced by AstroTurf, LLC
Atkins – low-carbohydrate diet
AutoCue – broadcasting script prompting system

B

Bactine – topical disinfectant and numbing solution for cuts and scrapes
Baggies – food bags
Bake-off – any kind of contest where a product is created from scratch; although registered as a trademark by Pillsbury, the term is commonly used in computer science programming competitions
BAND-AID – adhesive bandage; trademarked by Johnson&Johnson. Already the most common term for an adhesive bandage in Australian English, Canadian English, and American English, to a point where 'adhesive bandage' might not even be understood. British English commonly uses Elastoplast, or often, the simpler "plaster" (from sticking plaster).
Barcalounger – a recliner
Bengay – arthritis remedy cream
Beer Nuts – sweet and salty glazed nuts, historically peanuts
Better Business Bureau – consumer mediation organization
BIC pen – inexpensive disposable pen
BIC lighter – inexpensive disposable cigarette lighter
Birkenstock – Clog shoes
Biro (UK) – ball-point pen
Birds Eye – frozen vegetables
Bobcat (US) – Skid loaders
Blu-Tack – pressure-sensitive adhesive, used in Australian English
Body Glove – a brand of wetsuit for surfing, jet skiing, etc.
Bondo – any kind of plastic resin auto-body filler material
Boogie Board – original type of bodyboard
Bounce – fabric softener sheets
Bounty – paper towels
Breathalyzer – breath alcohol analyzer made by Draeger Safety, Inc.
Brillo Pad – soap filled, steel wool scouring pad
Brylcreem – men's hair cream
Bubble Wrap – air-filled plastic packing material from Sealed Air
Bubbler - a water fountain
Bubblicious – large cubes of fruit flavored bubble gum
Bud – short for Budweiser, but means "beer"
BVDs – men's underwear

C

CamelBak – mobile hydration reservoir, canteen
Carefree (gum) – sugarless chewing gum
Cat – short for Caterpillar tractor or similar heavy equipment
Certs – breath mints
ChapStick – lip balm manufactured by AHRobins
Cheerios – toasted oat cereal
Cheese Nips – tiny cheese crackers
Cheez Whiz – processed cheese spread in a spray can or jar
Chex Mix – Homemade party snack made from Chex cereal, pretzels, peanuts, etc. Chex wisely started putting out a ready made packaged version. There are similar mixes from Gardetto's and other makers using bread crisps, etc.
Chicken McNuggets – trademark for breaded and fried chicken pieces
Chiclets – hard coated chewing gum
Chyron – television character generators or the graphics those generators create
Citizen's Advice Bureau – an independent advice center (United Kingdom)
Clairol – women's hair color
Claymation – clay-based stop motion animation; tradename from Will Vinton Studios
Clearasil – acne cream
Clorox – household bleach
Coke (short for Coca-cola) – cola, or carbonated cola-nut-derived soft drink, see soft drink naming conventions, syn. pepsi
Comet – scouring powder
Cook's tour – any whistle-stop tour, from Thomas Cook Tour Operations
Cool Whip – non-dairy whipped cream style dessert topping
Coppertone – suntan lotion
Corningware - casserole dishes hearty enough to bake in the oven and decorative enough to be used on the dinner table
Craisins – Dried Cranberries
Crayola - crayons
Cream of Wheat – hot cereal
Crescent Wrench – adjustable, open-end wrench; Crescent Tool and Horseshoe Company
Crisco – vegetable shortening
Crombie – A style of formal wool/cashmere overcoat
Crush – fruit-flavored soda (orange, grape, pineapple, strawberry)
Cuisinart – food processor and attachments
Cyclone – a particular style of fence used on farms (South Australia)

D

Dacron – polyester fiber
Dairy Queen – soft-serve ice cream
Deep Freeze – chest freezer
Depends – adult disposable diapers made by Kimberly Clark
Digibox – a digital television set-top box, originally a Sky satellite set-top box.
Dipity Doo – hair gel
Dixie Cups – disposable bathroom cups, also packaged ice cream cups, which according to Toilet Paper World is a trademark of the Fort James Corp.
Dockers – casual cotton twill slacks made by Levi Strauss, basically chinos.
Dog Chow – brand name for dry dog food
Doritos – brand name of tortilla chip
Dove – creamy white beauty soap
Downy ball – a plastic ball used to put fabric softener into a washing machine, first introduced by the brand name Downy.
Drano – drain cleaner
Dremel – rotary tool; Robert Bosch Tool Corporation
Driza-Bone – waterproof overcoat (Australian usage)
Dry Erase – whiteboard that is written on with colored markers; Sanford Expo
Duck Tape – strong adhesive tape, originally used on ammunition cases in WWII, then afterwards began being used on ducts at home, hence the confusion with Duck tape vs. duct tape
Dumpster – from the "Dempster-Dumpster" system of mechanically loading containers onto garbage trucks, a trademark of the Krug International Corporation.
Duncan – United States Yo-yo manufacturer
Dristan - nasal decongestant spray
Duracell – replaceable batteries
Durex – condoms

E

Earl Scheib – discount Automobile painting company
EasyStand – standing frame for the disabled
Elmer's Glue – white craft glue
Equal - aspartame-based artificial sweetener, akin to Sweet 'n' Low's saccharin
Erector Set – US metal construction toy: name now owned by Meccano Ltd
Eskimo Pie – chocolate covered ice cream bar
Esky – cooler box (Australian usage), the brand name Esky was derived from "Eskimo"
Ethernet – IEEE 802.3 LAN protocol

F

Fairy Liquid – Washing up liquid
FedEx – as a verb meaning to send something by overnight courier, e.g., I need to FedEx this parcel
Fiberglas(s) – glass wool or glass fiber reinforced plastic
Filofax – a leather bound personal organizer
Fig Newton – soft cake-like cookie filled with fig jam; Nabisco
Foamy – canned shaving cream
Freon – fluorocarbon-based refrigerants, propellants, etc.
Frialator – A deep fryer
Frigidaire – "fridge", refrigerator
Friend – spring loaded camming device
Frisbee – flying disc ('Frisbee' has already completely replaced 'flying disc' in British English and Australian English.)
Friskies – dry and canned cat food
Fritos – fried corn chip
Fruit of the Loom – underwear
Fuller Brush – door-to-door household brush sales (the "Fuller Brush Man")

G

Gallo – inexpensive table wine
Game Boy – portable video game
Garden Weasel – gardening tool with multiple rotating wheels for various uses
Gatorade – sports drink originally named after the Florida Gators, became trademark when sold to Stokely-Van Camp (currently part of PepsiCo)
Gatso – Speed cameras (UK)
Gem blade – safety razor blade
Gene chip, a DNA microarray, a trademark of Affymetrix
Genie - automatic garage door opener
Ginsu – knives sold on television known for their low price and ability to saw through a tin can
Gillette – inexpensive disposable razor
Glad Wrap – Australian English, brand name of plastic cling wrap
Glucometer – a glucose meter for monitoring blood glucose levels.
Glue stick – soft paste in a retractable tube
Go-Kart – mini racing cars
Good Humor – ice cream treats (the "Good Humor Man")
Goodwill store - often used generically for Charity shops in the U.S.
Google – to search^*
Gramophone – at least one firm still tries to keep this word as a tradename
Gray Line - a tour company equated with unexciting sightseeing (comedian Lenny Bruce would comment on the unhip audience members as waiting for the Gray Line tour to leave)
Grecian Formula – men's hair product
Green Stamp – trading stamps used in a catalog rewards program; S&H
Greyhound - national bus transit company for long distance travel
Grey Poupon - Dijon mustard
Guinness World Records – world record authority
Gulden's - spicy brown mustard

H

Hacky Sack – footbag
Hallmark – greeting card
Halls – cough and sore throat drops with "Vapor Action"
Harlequin – a Canadian brand of romance novels that publishes worldwide
Harley – large motorcycle (from Harley-Davidson)
Head and Shoulders – Selenium sulfide-based anti-dandruff shampoo
Heroin – Semi-synthetic opioid pain-reliever developed by Bayer.
Heimlich maneuver – abdominal compression for choking victims (also called abdominal thrust)
Heinz – ketchup
Hellman's – mayonnaise
Hells Angels – trademarked name for international motorcycle club, used to describe any hooligan biker
Hershey's Kisses - small pieces of chocolate
Hershey's syrup - chocolate sauce
Hi-lighter (Hi-Liter) – Highlighting marker pen
Holiday Inn - basic family travel accommodations
Home Depot – home improvement store
Hoover – vacuum cleaner (in Britain and some Commonwealth countries), and also as a verb meaning "to suck up".
Hotshot - a term often used by farmers and ranchers for an electric cattle prod
Hot Wheels – small die-cast metal toy cars, also Matchbox
Hula Hoop – dancing ring
Hummel – Porcelain figures
Hush Puppies – soft casual shoe

I

Icy Hot – hot/cool gel for sore muscles
Ivory – white bar soap
iPod – mp3-Player

J

Jack Daniel's – whiskey
Jacuzzi – whirlpool bath
Jake Brake - an engine compression brake used on transport trucks
Jaws of Life – a rescue tool
JCB – hydraulic digger
Jeep – very small angular four-wheel drive truck now manufactured by Daimler Chrysler
Jell-O – gelatin dessert, or jelly in Britain and Commonwealth countries. Also instant pudding.
Jet Ski – motorized watercraft, often spelt "jetski"
Jetway – Movable bridges used at airports
Jiffy Pop – stovetop popcorn
Jockey Shorts – short, tight-fitting underpants
Johnson & Johnson – manufacturer any number of toiletries for babies and adults including No More Tears baby shampoo, baby powder and Q-Tips. Also referred to as simply Johnson's.
Jolly Rancher – fruit flavored hard candy
JumboTron – large stadium display screens built by Sony

K

Kellogg's – corn flakes
Kevlar – Aramid fiber from DuPont
Kewpie doll – any inexpensive doll or toy, especially one won at a carnival
Kingsford – barbecue grill briquettes and lighter fluid
Kitty Litter – clumping clay litter used in cat litterboxes
Kiwi – shoe polish
Kleenex – packaged folded facial tissue paper
K-Mart – chain of discount department stores once equated with poverty and poor quality goods (often used in grade school harassment)
Kodak – simple amateur cameras (e.g., the Brownie (camera)) and quality photo print paper
Kool-Aid – artificially "fruit" flavored and colored powder that makes a soft drink
Kotex – tampon or other feminine sanitary products
Kraft Dinner or just KD (CAN) – the Canadian name for Kraft Macaroni and Cheese, a prepackaged pasta and powder cheese sauce produced by Kraft
Kraft singles – individually wrapped processed cheese slices
Krazy Glue – cyanoacrylate adhesive

L

Latex – multi-use rubber material
Laundromat – self-service laundry
Lea & Perrins – Worcestershire sauce
LearJet – executive aircraft manufactured by Bombardier Industries
Lego – a toy with interlocking blocks, from the Lego Group's LEGO® Bricks
Levi's – brand of denim jeans
LifeSavers – hard candy; Wrigley (US & Australia)
Lipton – tea bags
Liquid Paper – paper correction fluid
Liquid Plummer – drain cleaner
Listerine – mouthwash
Liva Snaps – dog treats
Lycra – a brand of spandex
Lysol – Cresol-based household disinfectant in an aerosol spray can

M

Mace – aerosol spray tear gas
Mack Truck – Trucks used for construction and semi-tractor trailers, mostly used in the context of an auto accident. Also, "Built like a Mack Truck" has become part of "Americana", slang for something "tough".
Magic Marker – Felt-tip marker
MAGLITE – aluminum barrel flashlight
Martinize – extra process in dry cleaning
Masonite – tempered hardboard
Massengill's – feminine hygiene product
McDonald's – generic word for fast food ("Let's get some McDonald's")
Mentholatum – salve used for loosening phlegm due to colds
Meow Mix – dry cat food
Microchip – integrated circuit
Milk-Bone – dog treats
Mills & Boon – romance Novels (Australian usage)
Miracle Whip – mayonnaise-like salad dressing
Moon Pie – graham cracker and marshmallow pastry
Morton's – Table salt
Moxie – early 20th century soft drink, now used generically to mean energy, courage, or know-how ^*
Motel 6 - basic travel accommodations
Motrin – Ibuprofen
Mozzarepas - a mozzarella cheese and cornbread sandwich
Mr. Coffee – an automatic drip coffeemaker
Murphy bed – a bed that folds up against the wall
Muzak – background music
Munchkin – doughnut hole pastry (of Dunkin' Donuts) in the U.S.
Mylar – biaxially-oriented polyethylene terephthalate (BOPET) polyester film
MagicSing – any microphone-karaoke preloaded with an electronic chip full of sing-along songs (Philippines)

N

Nalgene – a Lexan, wide mouth water bottle commonly used by outdoor enthusiasts
NASCAR – one of numerous sanctioning bodies for auto racing
Nautilus – health club exercise equipment
Necco - chalky candy wafers in fruit and chocolate flavors
Neosporin - antibacterial first aid ointment
Neutrogena – amber colored mild see-through soap
Nilla Wafers – vanilla wafer cookies
Nikko pen – broad, permanent, felt pen (Australian usage)
Nintendo – home console video games
Nixie tube – cold cathode numeric indicator tube
Norelco – electric shaver
Noxzema – cooling cream for sunburn and make-up removal
Nutrasweet - aspartame
Ny-Quil – nighttime cold medicine

O

Off – insect repellent
Old Spice – cologne
One-a-Day – multivitamins
Oreo – cream-filled, chocolate wafer cookie; Nabisco
Orange Julius – whipped orange drink
Ore-Ida – frozen potato products
Orville Redenbacher's – microwave popcorn
Oscar Mayer – hot dog and luncheon meat manufacturer
Othello – Mattel's trademarked name for the game Reversi
Ouija – the name Ouija, used for Ouija boards used in séances, is trademarked

P

Pablum – baby cereal
Pacer – a mechanical pencil manufactured by Papermate
Palm Pilot or simply Palm – handheld computer, generically personal digital assistant
Pampers – disposable diapers for babies and toddlers
Panadol (Australia) – Paracetamol capsules
Parcheesi (replacing the generic word "Pachisi") - Indian Cross and Circle game
Parkay – margarine
Pennzoil – motor oil
Pepsi – cola, or carbonated cola-nut-derived soft drink, see soft drink naming conventions, syn. coke
Perrier – sparkling water
Pepto Bismol – (or simply, Pepto) milky syrup used for upset stomach, diarrhea, nausea
Pergo – laminate flooring material made to look like wood flooring, but made up of either synthetic materials or of synthetic materials combined with natural ingredients and covered with a decorative applique
Perspex (UK) – Clear plastic (acrylic) sheeting
Phillips Screwdriver – Screwdriver with a cross-pointed drive hole.
PhotoFolio – Photographer's Portfolio or Folio of Photographs.
Photoshop – image editing software from Adobe Systems, also as a verb, to digitally edit an image
Photostat – reproduction machine
Pimm's – a mixture of spirits (usually gin) and herbs
Ping-Pong – table tennis ^*
Pixy Stix - paper straw filled with candy powder
Planters – peanuts, mixed nuts, etc.
Playbill – theater program
Playboy – pornographic magazine
Play-Doh – commercial plastic modeling compound, clay-like
PlayStation – Sony brand gaming system. Often mistakingly used as a replacement for newly developed gaming systems in which the speaker has temporarily forgotten the brand.
Pledge – furniture polish spray made by S. C. Johnson & Son
Plexiglas – clear acrylic plastic sheets
Polaroid – instant photography
Pond's – cold cream for make-up removal and skin care
PONG – early home video game system
Pop Tart – breakfast toaster pastry
Popsicle – quiescently frozen confection
Porta Potty – portable toilet
Portakabin (UK) – relocatable buildings
Post-It Note – self-adhering notepaper
PowerPoint – slideshows projected from a laptop
Preparation H – cream for relief of hemorrhoids
Pullman – train car that offers comfortable sleeping quarters
Purell – hand sanitizer
Pyrex - glass resistant to heat changes used in cooking and chemistry

Q

Q-tips – cotton swabs
Quaker – oatmeal
Quonset hut – easily constructed curved wall building similar to a Nissen hut

R

Ragú – jarred spaghetti sauce
Rampant Rabbit – a vibrator, a trademark of Ann Summers
Rawlplug – plug to give screws something to bite on (invented by J J Rawlings in 1919)
Realtor – real estate agent ^*
Realtree – Camouflage clothing for hunting
Redi-Whip – whipped cream in a can
Redbull - popular energy drink
Rembrandt (whitening) – suite of teeth whitening products
Reynolds Wrap – aluminum foil
Ribena – blackcurrant cordial
Ripley's – newspaper feature for "Believe It or Not" oddities
Ripple – inexpensive sweet wine
Risograph – heavy-duty photocopier
Rolaids – acid indigestion tablets
Roller Derby – sports entertainment of roller skating around a track
Rollerblade – inline skates
Rolodex – rotary card file
Roquefort – type of cheese
Roto-Rooter – emergency plumbing service
Rubbermaid – plastic food storage containers
Ruffles – crinkle-cut potato chips used for dips

S

Samsonite – luggage, usually matching
Saran or Saranwrap – transparent plastic wrap
Sawz-all – electric hand-held reciprocating saw used in demolition and other rough cutting
Schick – razor blades and disposable razors
Schwinn - bicycle
Scope – minty mouthwash
Scotchgard – water and stain repellent for fabrics
Scotch tape – transparent adhesive tape
Scrabble – tile-laying word game
Seeing Eye (Dog) – guide dog used to aid the blind
Sellotape – transparent adhesive tape (Britain and Commonwealth countries)
Seven-up (7-Up) – Lemon-lime soda
Sharpie – marking and writing pens
SHEETROCK – plasterboard/drywall ^*
Shop-Vac – wet/dry vacuum
Shout – liquid laundry pre-wash for stains
Silly Putty – stretchable substance that bounces and picks up newsprint
Simoniz – car waxers made by Thiokol
Skidoo – snowmobile
Skilsaw – portable hand-held circular saw
Skippy – peanut butter
Skivvies – underwear (US, not Australia)
Sky - satellite tv (UK)
Slim Jim – beef jerky; ConAgra Foods, Inc
Slinky – long coiled toy
Slurpee – trademark for a finely crushed ice drink with flavored syrup, also Slushie, Slush Puppie or Icee
Smucker's – fruit jellies and jams
Solarcain – aerosol spray for relief of sunburn
Spackle – wall filling compound
SPAM – packaged meat (in lowercase form, used as generic word for junk e-mail)
Spalding – sports balls and equipment
Spectravision – on-demand or pay-per-view programming usually available in hotels
Speedo – tight-fitting swimsuit (usually for males)
Speed Stick – underarm deodorant
Sport Court – flooring material for indoor sports activities
Spray 'n' Wash – liquid laundry pre-wash for stains
Starkist – canned tuna who's adverts featured Charlie the Tuna
Stayfree – feminine hygiene pads
Stanley Knife – A craft knife with replaceable blades (in Britain and Commonwealth countries)
Stetson – cowboy hat
Sticky Tac – Putty-like pressure-sensitive adhesive
Stovetop – instant stuffing mix
Strimmer – a type of hand-held grass cutter – from which a backformed verb "to strim"
Styrofoam – polystyrene filler
Suave – mid-priced shampoo and toiletries
Sucrets – cherry flavored cough and sore throat drops in distinctive metal container
Sudafed - nasal decongestant tablets
Sunkist – citrus fruit company and a brand of soft drink
Superglue – cyanoacrylate adhesive
Super Hero – trademarked jointly by Marvel Comics and DC Comics, though usually regarded as a comic-book genre
Sweet 'n' Low – artificial sweetener in individual packets
Swiss Army Knife – a clasp-knife with multi-functional blades

T

Tabasco – hot spicy sauce
Taco Bell – Mexican fast food
Tampax – tampons
Tannoy – Public address system (UK/Commonwealth Military & PS)
Taser – electric shock stun gun
Tasty-Freeze – soft-serve ice cream
Teflon – non-stick surface
TelePrompTer – electronic speech notes
Teletext – viewdata service (UK & Australia)
Texta – felt-tip marker (Australia)
Teva - sports sandals
Thermos – vacuum flask; though it was declared generic in the USA in 1963^*
Thirty-one (31) Flavors – trademark for Baskin-Robbins ice cream stores
Three-in-one (3-in-1) – Household oil
Thunderbird (wine) - inexpensive sweet wine
Tic Tacs – Breath mints
Tidy Bowl – toilet bowl cleaner and deodorizer
Tiki tour – from Contiki Tours (Australia/NZ)
Tilt-a-Whirl - name of a specific amusement park ride that has come to signify all such entertainment
Timex – inexpensive wristwatch
Tinker Toy – wooden building toy
Tippex – correction fluid
TiVo – digital video recorder (US/UK)
Topsiders – brand of casual leather boating shoe
Tonka – Construction themed children's toys
Tootsie Roll – small chocolate candy in the shape of a tube. The term is also used to refer to animal droppings and derogatorily for the male member.
Transitions – photochromatic eye lenses
Trapper – 3-ring binder
Trackball ("Trak-Ball") – input device for computers and (mostly classic) arcade games used similarly to a mouse
Travelodge - basic family travel accommodations, but nicer than Motel 6
Trident – sugarless chewing gum
Trojan – condom
Tupperware – food storage ware
Turtle Wax – car wax
Twinkies – cream filled snack cake made by Hostess and represented by the character Twinkie the Kid
Tylenol – acetaminophen tablets (US)

U

Underoos – brand of themed underwear for children
Underalls – brand of women's pantyhose

V

Valvoline – motor oil
Vans – a kind of sneaker (training shoe/athletic shoe)
Vaseline – petroleum jelly
Veg-o-matic – kichen chopper
Velcro – adhesive hook and loop fasteners
Velveeta – brick of processed cheese
Vespa – scooter (Italian for "wasp")
Vicks – salve used to loosen phlegm due to colds
Vise-Grip – lockable clamping tools

W

Walkman – portable tape/music player
Waterpik – Oral irrigation system, trademarked by Waterpik.
Wayfarers – brand of classic sunglasses with thick black squarish frames
WD-40 – penetrating oil
Weet-Bix (Australia/NZ/South Africa) / Weetabix (UK) – a breakfast cereal in the form of wheat biscuits
Weed-and-Feed – lawn treatment
Weedeater – a string trimmer
Welcome Wagon – greeting organization for new homebuyers
Wite-Out – correction fluid
Windbreaker – light jacket
Windex – spray glass cleaner
Wishbone – bottled salad dressing
Woolite - liquid detergent for delicate fabrics

X

X-Acto knife – sharp precision craft knife with short replaceable blades
Xeriscape – water conservation landscaping
Xerox – photocopier. Sometimes used as a verb, i.e. "xerox two copies for me"

Y

Yellow Pages – trademark for commercial listing phone book

Z

Zamboni – ice resurfacing machine. Listed in dictionariesand used as a plural: "REMOTE CONTROLLED ZAMBONIS"[http://shop.nhl.com/sm-remote-controlled-zambonis--fi-2158622_cp-2155299.2154971.html
Zespri – kiwi fruit
Zingers – cream filled snack cakes, usually topped with coconut, made by Dolly Madison and cross-branded with the Peanuts cartoons of the 1970s as "Neat to Eat Treats"
Ziploc bags – zipper storage bags
Zippo – refillable, metal lighter
Zodiac – inflatable boat – "Cousteau Society crew in a zodiac"^*

Formerly common, but disused

Atari – arcade video game (later, home video game console)
Dictaphone – dictation recorder: is a tradename owned by the Dictaphone company
Ditto Machine – one of the original spirit duplicators
Technicolor – three-strip color film process
Teletype – printing telegraph apparatus (AT&T)

Pharmaceutical and medical trademarks

As pharmaceutical products are often marketed under different names in different countries, sometimes these different trademarks may become generic in each separate country, but not in all countries (ie. a trademark which has become generic in one country for a specific product may not be generic for the same product in another country). The following list provides examples of such marks.

Advil – Ibuprofen (US)
Alka-Seltzer – indigestion drug (UK & US)
BAND-AID – self adhesive bandage (has slang usages such as "a band-aid solution" (ie. a temporary solution); was also the name of a charity group of musicians that produced a benefit song in the 1980s, see Band Aid. (USA & Australia)
Benadryl – antihistamine drug (UK & US)
Demerol
Dramamine – seasickness/motionsickness medicine
Elastoplast – self adhesive bandage (UK)
Glucometer – blood glucose meter
Kaopectate – diarrhea medicine
Lemsip – lemon-flavored cold & flu powder (UK)
Nicorette – smoking gum (UK & US)
Night Nurse – nighttime cold & flu syrup
Novocain
Nurofen – Ibuprofen (UK)
Rennie – indigestion drug (UK)
Quaalude – drug methaqualone
Prozac – antidepressant
Robitussin – liquid medications for cold, flu, diarrhea, constipation (US)
Solpadeine – Co-codamol (UK)
Tylenol – acetaminophen tablets
Valium – tranquillizer
Viagra – sexual enhancement drug (UK & US)

Genericized trademarks (non-English)

Non-English genericized trademarks are trademarks or brand names which have become words in common usage in that language.

Bulgarian

аспирин – Aspirin, a trademark of Bayer.
виагра – Viagra, a trademark of Pfizer.
гедоре – a set of repair instruments, Gedore.
дискмен – Discman, a trademark of Sony.
джип – SUV, Jeep.
ксерокс – photo copier, Xerox.
ксерокопирам – to copy, to Xerox.
найлон – Nylon
нескафе – Nescafé, a trademark of Nestlé
памперс – Pampers, a trademark of Procter & Gamble.
скоч – adhesive tape, Scotch.
уокмен – Walkman, a trademark of Sony.
флекс – angle grinder.
швепс – soft drink, a trademark of Schweppes.

Czech

Kofola – soft drink of brown color trademarked after the fall of communism by one company

Dutch

Perspex – synthetic polymer resembling glass
Spa – mineral water, after the Belgian brand, Spa
Chocomel – a milk and cocoa drink, after the original brand Chocomel
Bahco – for an adjustable spanner
Atlas – for an excavator

Farsi

Gilette – Shaving razor
Kleenex – Tissue
Whitex – Chlorine based cleaning liquid
Delsey – Toilet paper
Rika – Dish washing liquid
Coca – Soft drink
Nescafe – Instant Coffee or just coffee
Coffe Mate – Coffee whitener (milk substitute)
Xerox – To photocopy (verb)
Pampers – Nappies (UK, some Commonwealth countries) – Diapers (U.S. and Canada)
Jeep – Offroad vehicle
Walkman – Portable music player
Scania – Lorry
Allen (wrench) – Hexagonal wrench
Jacuzzi – Stream bath tub (with bubbles)
Ping-Pong – Table tennis
Polaroid – Instant pictures (obsolete word)
LEGO – Building toy (bricks)
Hoover – Vacuum cleaner
Aspirin – Aspirin tablets
Frisbee – Flying disc
Deotherm – Water-heater
Sony – PlayStation (game console)
Tide – Laundry powder
Samsonite – Briefcase

Filipino

Many Filipinos often have the habit of calling different products of the same kind by the name of the first or the most distinct brand even if they are manufactured by a different company. An example is Pagbilhan nga po ng Colgate? (trans. Can I get a toothpaste?).

Solid examples are:

Biogesic – paracetamol tablets
Colgate – toothpaste
Eveready – dry cell batteries
Frijider – refrigerator, derived from Frigidaire
Ginebra San Miguel – gin
Ludy's – peanut butter or coconut jam
Lysol – disinfectant spray
Magic Sing – any portable karaoke microphone with installed chips of sing-along videos
Meralco - electric distributing utility
Nokia – mobile phones
Orocan – plastic jugs, pails, cabinets and dressers
Pentel Pen - permanent marker
Ovaltine – malted chocolate milk powder
PLDT - telephone utility
Pampers – disposable diapers
Palmolive – shampoo, syn. Sunsilk
San Miguel or simply SMB – beer
Rubie (a variant of Gillette razors) – disposable safety razor or safety blade
Tanduay – rum
Tang – powdered juice beverages, sometimes: Eight O'Clock (another popular brand)
Walkman – portable cassette player
Zest-O – aseptic artificially-flavored fruit drinks
Zonrox – household bleach
Xerox – photocopy

Finnish

Alko – wine merchant (off-license), see Alko
Kännykkä – mobile phone, originally a trademark of Nokia, now widespread as the slang word for a mobile
Otto – ATM (a joint venture of Nordea, Osuuspankki & Sampo)
Salmiakki – sal ammoniac covered licorice, owned by Fazer
Mono(t) – ski boot(s), from Lahti manufacturer Mono Oy, after company owner L. Mononen
Pilsneri – mild beer, from Pilsener brand lager beer
Jeeppi – an off-road wheeled vehicle, from Jeep
Skiidu – a snowmobile, from Ski-Doo brand
Priimuskeitin – portable gas cooker, from Swedish brand Primus
Hyla – low-lactose dairy product, trademark of Valio

French

BIC – a disposable ballpoint pen
Cocotte minute – pressure cooker
Coton Tige – cotton swab for the ears
Deltaplane – Hang-glider
Escalator
Frigidaire – refrigerator
Fermeture Eclair – Zip fastener
Mercurochrome – strong antiseptic
Minitel – the telephone viewdata service or the machines that run the service operated by France Télécom
Mobylette (mob) – moped
Pages Jaunes – Yellow Pages
Ricard – pastis
Scotch – transparent adhesive tape (this is used more often than the word for adhesive tape)
Sopalin – kitchen paper towels
Tipp-ex – white out, correcting fluid
Zodiac – inflatable boat

German

Birkenstock – open sandals
Bobbycar – robust ridable toy car for small children
Duden – dictionary
Edding – felt-tip permanent marker
Fanta – carbonated orange lemonade
Fimo – bakeable plasticine
Fön – hair dryer, from AEG's line of dryers named after the warm air alpine wind
Frisbee – flying disc
Frolic – dog food
Hilti – big percussion drill
Jeep – SUV, off-road vehicle
Kaba – chocolate milk powder/drink
Knirps – small telescope umbrellas
Labello – moisturizing lipstick
Maggi – sauce
Mondos – condom (East German)
Nutella – hazelnut chocolate spread (ex-East Germans sometimes use the name of the East German version, de:Nudossi)
Pampers – diaper
Plexiglas
Scheibletten – sliced cheese
Selters – sparkling water
Spüli – dishwashing liquid
Styropor – polystyrene foam
Tempo – paper tissues (de:Tempo)
Tesafilm – transparent adhesive tape ("Tesa" is the trademark in this word) (de:Tesa)
Tixo – transparent adhesive tape, mainly used in Austria
Vitango – Newmedia
Walkman
Uhu – liquid glue, especially paper glue
Zeppelin – airship
Zewa – kitchen paper tissues
Zippo – gas-fueled lighter

Greek

Kariofili (Καριοφύλι) – A front-loading gun (From Cario & Figlio, a 18th Century maker of such guns)
Klark (Κλάρκ) – Forklift (from Clark – a manufacturer)
Merenda (Μερέντα) – Any spread similar to Nutella (a local Kraft brand)
Nes (Νες) – instant coffee (Nescafé, a Nestlé brand)
Nounou (Νουνού) – Canned concentrated milk (A Friesland Foods brand)
Philadelphia (Φιλαδέλφια) – Cream Cheese (a Kraft brand)
Stayier (Στάγερ) – Large military truck (from Steyr, a manufacturer)
Tzip (Τζίπ) – A vehicle for off-road use (Jeep, a DaimlerChrysler brand)

Hebrew

Pele-phone – informal Hebrew for mobile phone. The word 'pele' means a miracle in the Hebrew language. This is the name of the first company to provide mobile services in Israel, founded by Motorola. More formal terms for 'pelephone' are 'telefon selulari' (cellular phone) or 'telefon nayad' (mobile phone).

Hungarian

Cellux – general purpose adhesive tape (less common than Tixó)
Diktafon – sound recording device most commonly used to record speech for later playback
Discman – portable CD player
Flex – angle grinder
Fridzsider – refrigerator (obsolete)
Inbus kulcs – Allen key (hexagonal screwdriver)
Jacuzzi – hot tub with bubbles
Jeep – off-road vehicle, SUV
Kalasnyikov – assault rifle
Kóla – any kind of beverage derived from the cola nut
Libero – diaper
Nesquik – pre-sweeted cocoa powder (milk flavoring mix)
Mirelite – any frozen food
Pampers – diaper
Plexi – see-through plastic
Rotring – mechanical pencil
Stihl fűrész – chainsaw
Tixó – transparent adhesive tape (TIXO)
Walkman – portable cassette player (may include CD players as well)
Zsilett – shaving razor (obsolete)

Indian

Godrej – steel cupboard. Named after the multi-product business house of India that once was synonymous with steel cupboards
Bajaj – auto rickshaws, synonymous with Scooters and Auto-rickshaws besides other famous products
Dalda – hydrogenated vegetable fat, comes from the manufacturer of the Vanaspati (hydrogenated vegetable fat). A member of the business family, HLL (Hindustan Lever Limited)
Xerox – Photo copy. It's common to see photocopying businesses display Xerox on large yellow name boards. Ex: Star Xerox, Gemini Xerox etc.
Tempo – A light truck. Derived from an automobile manufacturer Bajaj Tempo, now called Force motors.
Tortoise – A mosquito repellent in the form of a coil which when lit produces light smoke which drives away mosquitoes.
Band-Aid – Adhesive bandage.
Fridge – Refrigerator
Walkman – Personal audio player
Jeep – Off road vehicle, SUV.
Vicks
V.I.P.- underwear brand
Prestige and Hawkins - pressure cookers
Fevicol - multi purpose adhesive

Italian

Scotch – transparent adhesive tape
Scott - paper towels (Scott Paper Company)

Japanese

ホッチキス (Hotchkiss) – stapler

Norwegian

Selters – sparkling water
Termos (Thermos) – vacuum flask

Polish

Adidas – training shoe
Dyplomatka – a rigid briefcase with a combination lock, from Diplomat brand
Discman – used in common language for any portable CD player
Dyktafon – a speech recording device, from Dictaphone
Electrolux – used in common language for any vacuum cleaner
Flamaster – felt-tip pen, from Flo-Master brand
Jeep – offroad vehicle
Junkers – gas heater
Ksero – photocopying machine from Xerox (kserować means 'to photocopy')
Nylon
Pampers – diaper
Pianola
Ping-pong – table tennis (informal)
Pleksi – clear acrylic plastic sheets, from Plexiglas
Rower – bicycle, after James Starley's Rover bicycle (James' son, John Kemp Starley was a co-founder of the Rover car company)
Skocz – a transparent adhesive tape (from Scotch)
Styropian – polystyrene (Partial translation of Styrofoam – piana means 'foam')
Termos – thermos
Walkman – used in common language for any personal stereo
Wazelina – Vaseline
Żyletka – razor blade (from Gillette)

Portuguese

Note: may vary between Portuguese-speaking countries

Discman – used in common language for any portable CD player
Durex – depending of the place, either a condom or transparent adhesive tape
Gilete (Gillette) – razor blade
Jipe (Jeep) – off-road vehicle of certain proportions
Walkman – used in common language for any personal stereo
Vaselina (Vaseline) – petroleum jelly
X-acto – craft-knife
Xerox – photocopy

Romanian

Adidas – sport shoe
Aspirină – Aspirin
Bancomat - Originally Affärsbankernas trademark for their Automated Teller Machines (ATM), but is used for any type of ATM.
Deltaplan – Hang-glider
Diplomat – a rigid briefcase with a combination lock, from Diplomat brand
Frigider – refrigerator, from Frigidaire home appliances trade mark
Gramofon – sound playback device, from Gramophone
Inbus (or misspelled imbus) – hexagon-section key ("Allen key"). The German name INBUS was a trademark of the Schraubenfabrik Bauer & Schaurte, Neuss, Germany. It is short for "Innensechskantschraube Bauer und Schaurte".
Jacuzzi – whirlpool bath, from Jacuzzi
Jeep – off-road vehicle (old use)
Nailon – Nylon
Ness (or nes) – any instant coffee
Pampers – diapers (nappies), from Johnson & Johnson's 'Pampers'
Ping-pong – table tennis (informal)
Plexiglas – clear acrylic plastic sheets, from Plexiglas
Protex – Condom (old use)
Rimel – mascara, from Rimmel
Scotch – transparent adhesive tape
Teflon – non-stick surface
Termopan – aluminum or PVC window frame (from Thermo Pan, a registered TM of Thermo Manufacturing Inc.)
Termos – vacuum flask, from Thermos
Vaselină – petroleum jelly
Walkman – used in common language for any portable personal stereo (may include CD players as well)
Xerox – copy machine; a photocopied copy - from Rank Xerox Company (both noun and verb)

Russian

Акваланг (Akvalang) – open-circuit scuba set, from Aqualung
'''Аспирин (Aspirin) - acetylsalicylic acid
Вазелин (Vaseline) - petroleum jelly
Граммофон (Grammofon) – sound playback device, from Gramophone
Диктофон (Diktofon) – a speech recording device, from Dictaphone
Дипломат (Diplomat) – a rigid briefcase with a combination lock, from Diplomat brand
Джакузи (Dzhakuzi) – whirlpool bath, from Jacuzzi
Джип (Dzhip) – off-road vehicle of certain proportions, Jeep (note: the name was in use as a generic noun in English before trademarking)
Кеды (Kedy) from Keds training shoe. The same type of shoe known as Vans in the US
Ксерокс (Xerox) – copy machine, also used as a verb "ксерить" or "ксерокопировать"
Лейкопластырь - http://de.wikipedia.org/wiki/Leukoplast
Линолеум (Linoleum) - floor covering
Магнитофон (Magnitofon) - a tape recorder, probably from Magnetophon
Памперсы (Pampersy) – diapers (nappies), from Procter & Gamble's 'Pampers'
Пинг-понг (Ping-pong) – table tennis (note: the name was in use as a generic noun in other languages before trademarking)
Плексиглас (Pleksiglas) – clear acrylic plastic sheets, from Plexiglas
Примус (Primus) – kerosene stove
Скотч (Skotch) – a transparent adhesive tape
Термос (Termos) – vacuum flask, from Thermos
Тефлон (Teflon) – non-stick surface
Унитаз (Unitaz) – toilet fixture, from Finnish brand Unitas (Unity)
Фломастер (Flomaster) – felt-tip pen, from Flo-Master brand
Фреон (Freon) – refrigerant
Фрисби (Frisbi) – a flying disc, from Frisbee
Эскимо (Èskimo) – an ice-cream type, from Eskimo Pie

Serbian

Digitron – calculator, a former Croatian factory
Discman – portable CD player
Frižider – refrigerator
Žilet – razor blade
Jacuzzi – hot tub with bubbles
Jeep – off-road vehicle, SUV
Kalodont – toothpaste
Termos (Thermos) – vacuum flask
Hanzaplast – http://de.wikipedia.org/wiki/Hansaplast

Spanish

Filadelfia – cream cheese

Mexico

Alka-seltzer
Aspirina
Brassiere
Celuloide
Celofán
Coca – genericized form of Coca-Cola
Cola loca – super glue (crazy glue)
Corn flakes and zucaritas – corn flakes and sugar frosted flakes
Curita – band-aid
Granola
Kleenex – a tissue
Kool aid
Kotex
Leche de magnesia – milk of magnesia
Levi's
Nylon
Pampers
Pianola
Q-tips
Queroseno – kerosene
Sabritas – a snack
Scotch tape – any adhesive tape
Tampax
Termos – thermos
Valium
Vaselina – vaseline
Windex
Ziper – zipper

Peru

Bividí – BVD, men's underwear, but used only for the sleeveless T-shirt
Curitas – Band-Aids
Frigider – Frigidaire, any refrigerator
Nintendo - video game console
Quáker – Quaker Oats
Rímel – Rimmel, cosmetics, particularly mascara

Slovak

Kofola – soft drink of brown colour trademarked after the fall of communism by one company

Swedish

Bankomat - Originally Affärsbankernas trademark for their Automated Teller Machines (ATM), but is used for any type of ATM.
Gasol - Propane (liquified petroleum gas)

Switzerland

Natel – mobile phone (the name that the incumbent operator Swisscom, gave its mobile network from the full name of this, Nationales Autotelefon)

Turkish

Atari – Any video game console or arcade machine
Aygaz – Gas oven
Bankamatik – Any type of Automated Teller Machine originally used by Türkiye İş Bankası
Cemse – pronounced approximately "jam-say", comes from GMC, used for a kind of truck and military carrier
Cip – Any type of SUV, after U.S. "Jeep"
Çiklet or Ciklet – Chewing gum, from Chiclets brand
Haşema – Islamic-style swimsuit
Hilti – Any brand of breaker hammer
Jilet – a safe razor, from Gillette brand
Permatik – generally used for all shaving blades.
Kot – Turkish blue jean brand which first produced denim in Turkey
Pimapen – PVC windows
Selpak – paper tissue
Uhu – Paper glue
Neskafe - Instant coffee with cream
IBM - a standalone computer system (old use)
Oralet - a soft drink with orange flavour

Lists of trademarks

Liste der Begriffsmonopole

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