Lipton is the world's biggest tea brand, selling both hot and iced tea around the world. It started as a British tea company, and was founded by Sir Thomas Lipton. The brand name is now owned by Unilever. The company owns several of its own tea plantations — in Kenya, Tanzania and India — as well as buying on the world tea markets.

Lipton Tea represents around 10% of the world market for tea (Euromonitor World Market for Hot Drinks 2004), and forms part of the Unilever Portfolio which sells around 20% of the world's tea, under brands such as PG Tips and Beseda

The biggest selling variety is Lipton Yellow Label, with its "Quality Number 1" strap line, and this is enjoyed world wide.

Available in over 110 countries, Lipton is particularly popular in Europe, North America, the Middle East, Africa and parts of Asia. Lipton Original Iced Tea is sold through a worldwide partnership with Pepsi.

There have been other items such as soups and pastas branded with Lipton, but these have all now been, or are being moved to other brand names, such as Knorr, to keep Lipton as a purely tea brand.

Lipton's current slogan is "Drink Better, Live Better".

Trivia

• 52 billion cups of Lipton tea are drunk every year — 1,649 every second.
• 156 cans of Lipton Ice Tea are drunk every second.
• The Lipton Tea sold in one year is enough to fill 3,660 Olympic swimming pools. Including iced tea, it would fill 4,434 swimming pools.
• The weight of Lipton tea leaves which goes to making all this tea is equivalent to 14,077 fully grown African elephants.

External links

• Official website
• Ethical Trading and Plantation website
• Consumer Canada tea website
• Unilever website

Unilever brands | British brands | Beverage companies | Tea brands

Lipton | Lipton | Lipton | Липтон | Lipton