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Levi's is a brand of riveted denim jeans manufactured by Levi Strauss & Co..
History
Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), manufacture of denim overalls only began in the 1870s.
Modern jeans began to appear in the 1920s.
By the 1990s, the brand was facing competition from other brands and cheaper products from overseas. Production facilities in Canada and the United States closed and supply of finished products came from places like China, Hong Kong, Vietnam, Lesotho, Dominican Republic, Colombia and Mexico.
Today Levi's retail operations are broken up into regional bases:
Product
Levi's product lines include:
- Red T
- Signature
- Type 1 - discontinued but still available in Asia
- Engineered - discontinued but still available in Asia
- Circle R
- Red Loop
- Levi's Vintage Clothing（L.V.C)
- Next Cube Blue Print (N3BP)
- Capital E
In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4.
RedWire DLX Jeans Denim giant Levi Strauss has designed a pair of jeans able to control a wearer's Apple iPod music player.
The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones.
To be launched in August 2006, the jeans will cost approximately $200 (£114).
Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans.
No pictures have yet been revealed of the RedWire DLX, or details of how exactly the owner will be able to wash them.
Styles
- 501 Button Fly
- 505 Straight Leg
- 550 Relax Fit
- 516 Slim Fit
- Type 1 Iconic Fit
- Type 1 Real Loose
- Type 1 Tough Boot
- Capital E Skimmer Skinny - women
- Premium City Straight - women
- 542 Low Straight/Low Flared - women
- 519 Flared - women
- 646 Capital E Vintage Flared - women
- 515 Boot Cut - women
- 525 Boot Cut - women
- 518 Superlow Boot Cut - women
- 519 Flared - women
- 503 Skinny - women
- 504 Slouch Straight - women
- 514 Slouch Boot Cut - women
- 527 Low boot - men
- 529 Low Straight - men
- 514 Slim - men
- 517 Boot Cut - men
- 569 Loose Straight - men
- 529 Low Straight - men
Trivia
In early 2006, Levi Strauss & Co. was the high bidder in an Ebay auction for an authentic pair of original Levi's 501 blue jeans, paying around $100,000 for the item (Economist, 2006).
Related
External links
- Levi's
- Levi's Europe
- BBC News Article 2006 RedWire DLX Jeans
Levi Strauss and Co | リーバイス | Levi's | Levi's
"Levi's"