Lawrence Joseph Ellison (born August 17, 1944) is the co-founder and CEO of Oracle Corporation, a major database software company.
During the 1970s, Ellison worked for the Ampex Corporation. One of his projects was a database for the CIA, which he named "Oracle".
Ellison was inspired by the paper written by Edgar F. Codd on relational database systems named A Relational Model of Data for Large Shared Data Banks. He founded Oracle in 1977, putting up $2000 of his own money, under the name Software Development Laboratories (or SDL). In 1979, the company was renamed Relational Software Inc., later to be renamed Oracle after the flagship product Oracle database. He had heard about the IBM System R database, also based on Codd's theories, and wanted Oracle to be compatible with it, but IBM stopped this by keeping the error codes for their DBMS secret. The initial release of Oracle was Oracle 2, even though there was no Oracle 1. The release number was intended to imply that all of the bugs had been worked out of an earlier version.
In 1990, Oracle laid off 50 percent of the work force because of the mismatch between cash and revenues. This crisis that almost caused Oracle's bankruptcy came about because of the tactics used by Oracle’s sales force. The salespeople subscribed to an “up-front” sales strategy, in which they tried to incent customers to buy the biggest amounts of software all at once. However, the customers were delivered software that didn't work and promised "vapor ware" that didn't exist. Oracle had to restate earnings twice due to these tactics and the company would later settle class-action lawsuits that had been filed because of its flawed financial statements. Larry Ellison would later say his company made "an incredible business mistake."
Although IBM dominated the mainframe relational database market with their DB2 and SQL/DS database products, they were late to enter the market for a competitive relational database on UNIX and Windows operating systems. This left the door open for Sybase, Oracle, and Informix (and eventually Microsoft) to battle for market share on mid-range and microcomputers.
It was at this time that Oracle fell behind technically to Sybase. From 1990-1993, Sybase was the fastest growing database company and the database industry's darling vendor. However, Sybase soon fell victim to its merger-mania. Sybase's 1993 merger with PowerSoft unfocused it on its core database technology. In addition, Sybase made a strategic error in 1993 by selling the rights to their database running under the Windows operating system to Microsoft Corporation (which they now develop and market under the Microsoft SQL Server name).
In 1994, Informix Software overtook Sybase and became the number one challenger to Oracle. The intense war between Informix CEO Phil White and Larry Ellison was front page Silicon Valley news for three years. Ultimately, Oracle would defeat Informix in 1997. In the same year, he was appointed to the board of directors in Apple Computer after Steve Jobs came back to the company. He resigned in 2002, saying that he does not have the time to attend necessary formal board meetings. In November of 2005, a book detailing the war between Oracle and Informix was published. The Real Story of Informix Software and Phil White * provides a detailed chronology of the battle of Informix against Oracle and how Informix CEO Phil White ended up in jail because of his obsession to overthrow Ellison.
Once Informix and Sybase were defeated, Oracle enjoyed years of industry dominance until the rise of Microsoft's SQL Server in the late 90s and IBM's acquisition of Informix Software in 2000 to complement their DB2 database. Today Oracle's main competition for new database licenses on UNIX, Linux, and Windows operating systems is with IBM's DB2 and with Microsoft SQL Server (which only runs on Windows). IBM’s DB2 still dominates the mainframe database market.
Ellison is reported to be one of the richest people in America by Forbes. In 2005, Forbes reported that Ellison has a net worth of around $18.4 billion, making him the ninth richest man in the world. For a short period in 2000, Ellison was the richest man in the world.(In interviews, Ellison notes that his actual wealth -- money that he could actually spend -- is more like two billion dollars, and that if he tried to sell all his Oracle stock to realize his "net worth" the price of Oracle stock would fall to zero.) The book titled The Difference Between God and Larry Ellison: Inside Oracle Corporation [http://www.biblio.com/books/isbnnu/54609088.html has been published on him.
At his Woodside estate, Ellison married Melanie Craft, a romance novelist, on 18 December 2003. At the wedding, his friend, Apple CEO Steve Jobs, was the official photographer. Craft is Ellison's fourth wife. He has a son and a daughter by a previous wife.
Ellison won the disastrous 1998 Sydney to Hobart Yacht Race in his boat "Sayonara". The storm that hit the race cost six other sailors their lives. This experience has caused Ellison to swear off ocean racing.
Ellison also has the fourth largest yacht (as of 2004) in the world named "Rising Sun" which reportedly cost over US$200 million to construct. Rising Sun is 452.75ft (138 m) long. (For comparison, the largest yacht is "Dubai" owned by Sheik Mohamed Bin Rashid al Maktoum, the ruler of Dubai. It measures 160m in length.)
1944 births | Adoptees | Autodidacts | American chief executives | American entrepreneurs | American sailboat racers | America's Cup participants | Billionaires | College dropouts | Forbes 400 | Living people | Oracle Corporation | People from the San Francisco Bay Area | Software magnates | Living people | University of Illinois at Urbana-Champaign alumni
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