The term Landmark Education refers to the corporation Landmark Education LLC and to its commercial operations, which primarily involve the delivery of a series of training and self-development courses. Landmark Education refers to the most well-known of its offerings as The Landmark Forum.
Landmark Education's courses are primarily designed for individuals, while the subsidiary Landmark Education Business Development provides training and consultancy to organizations.
Landmark Education and its methods evoke considerable controversy, with passionate opinions held both by supporters and detractors.
Landmark Education maintains that the Forum consists of an "inquiry", rather than providing a belief system or an ideology. Course content is summarised in their forum syllabus and course catalog
Landmark Education characterizes its courses as investigations into the ways in which human beings make decisions in response to their experiences in the past, and how these decisions then place constraints on how humans perceive the world and the people around them. Landmark Education suggests that, in identifying and taking responsibility for these decisions the majority of course participants discover a freedom to act in previously unimaginable ways. The claimed results vary as much as the individuals who get them. Quoted outcomes range from the trivial to the dramatic. Some examples are tidiness, punctuality, personal organisation, reconciliation with an estranged divorced partner, starting a multi-million dollar business, etc. Numerous specific examples and alternative views on outcomes appear on many websites, some of which are referenced below.
Landmark Education encourages prospective participants to define in advance an area of their life in which they wish to experience a "breakthrough" result, and to define it with sufficient detail to leave no doubt as to whether they accomplish this result. Landmark Education claims that a large majority of customers report getting the result they specified, and in addition receiving further unexpected benefits. For examples, see the surveys quoted below, and personal accounts on Landmark's websites and those of its supporters, referenced below.
Regarding philosophical aspects of the course content, supporters of Landmark Education have made comparisons with the ideas of historical and contemporary thinkers and schools such as Heidegger, Richard Rorty, Sartre, Fernando Flores and Westernized and popularized Zen. Others have suggested that Landmark Education has incorporated ideas from a wide range of philosophers from Socrates to Wittgenstein. Some suggest that Nothingness and meaninglessness form a key part of Landmark Education's existentialist foundation. However the courses are not targeted to any specific audience and participants come from all walks of life and varying backgrounds ranging from housewives to CEOs, from young children to the retired.
An eight-page article in the March 2001 edition of the journal Contemporary Philosophy hosted at the University of Colorado at Boulder and co-authored by Professor Steven McCarl and by Landmark Education Business Development CEO Steve Zaffron discusses philosophy and the Landmark Forum under the title "The Promise of Philosophy and the Landmark Forum" (McCarl et al, 2001). This article provides an example of discussion of the Landmark Education course content aside from the course syllabus provided by Landmark Education.
Landmark Forums have taken place in at least 27 countries: Japan, Israel, India, the Philippines, Malaysia, Singapore, Thailand, Hong Kong, Romania, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Sweden, United Kingdom, South Africa, Kenya, Jamaica, United States, Canada, Mexico, Colombia, Australia and New Zealand. Beyond the Curriculum for Living, Landmark Education offers the following other curriculums to supplement the Landmark Forum:
Many organizations use Landmark Education as a provider of continuing education offering course credit. One such organization, the Phoenix Police Sergeants and Lieutenants Association, states that the Landmark Forum (in the language of the reference) "has been determined to qualify for POST continuing 43.5 training credits." (POST means "Peace Officer Standards and Training".)
As of 2005 between 70,000 and 80,000 people take the Landmark Forum annually, and around 50,000 take the various other courses offered.
Landmark Education reported revenues of $70 million for 2004.
Landmark Education is a privately owned company the stock of which is held by its employee stock option planBetter Business Bureau, June 19, 2006, report, Landmark Education Corporation, Better Business Bureau. The organization's executive team reports to a board of directors elected by the stock holders.
For those currently trained to lead the Landmark Forum (Landmark Forum Leaders), Landmark Education has provided a set of photographs.
Landmark Education Corporation acquired certain rights to the form and content of the course previously known as "The Forum" from Werner Erhard and Associates (WEA -- the corporate successor of Erhard Seminars Training - better known as "est" ). The new owners, some of them former staff-members of WEA, renamed the course "The Landmark Forum" and reduced the duration from two weekends to three full days plus an evening. Landmark Education states that further development of the course took place at that time, with further major re-design of the Landmark Forum in 1999, as well as continuous on-going adjustments in the light of experience.
During the transition of personnel and certain rights from WEA to Landmark Education in 1991, the new organization temporarily had incorporation as Transnational Education and as The Centers Network, and as Rancord Company, Ltd. in Japan Landmark Education, website, archived Japan - Rancord Co., Ltd.. Once the employees of the new company constructed a road map, the naming standardised and stabilised. All of the centers (offices) in the United States have used the name "Landmark Education" since 1991 ("Landmark Education Corporation" to 2003 and "Landmark Education, LLC" since 2003).
The coursework and pedagogy of WEA was originally from the Erhard Seminars Training. The organization has undergone multiple name and curriculum changes since the original Erhard Seminars Training was founded. For timeline, see Erhard Seminars Training article. Note that The Forum, by Werner Erhard and Associates, and The Landmark Forum are different classes by different companies. Academic and independent research has been done on both with some differing results.
As of 2001, Landmark Education purchased Werner Erhard's license and his rights to Landmark Education technologies in Japan and Mexico (According to statements made by CEO Harry Rosenberg) :
...Erhard kept the Mexican and Japanese branches of the operation...Last year, Landmark had revenues of $58 million, and [Harry Rosenberg says the company has bought outright Erhard's license and his rights to Japan and Mexico. Pay Money, Be Happy, New York Magazine, July 9, 2001, http://newyorkmetro.com/nymetro/news/culture/features/4932/index2.html
From time to time ErhardLandmark Education, website, archived, controversy, Landmark Education, website consults with Landmark Education, but he has no ownership, management or financial interest in that company.
An academic study commissioned by Werner Erhard and Associates concluded that attending a (pre-Landmark) Forum had minimal lasting effects, positive or negative, on participants' self-perception. (J.D. Fisher, R. C. Silver, J. M. Chinsky, B. Goff and Y. Klar Evaluating a Large Group Awareness Training: A Longitudinal Study of Psychosocial Effects Springer-Verlag, 1990, ISBN 0387973206). (This study won a 1989 American Psychological Association award.)
What Landmark Education bills as the Landmark Education, website, Yankelovich Study, excerpted "full" report of the Yankelovich study states that "survey was conducted of more than 1300 people who completed The Landmark Forum during a three-month period" Landmark Education, website, [http://www.landmarkeducation.com/display_content.jsp?top=21&mid=80&bottom=116&siteObjectID=350 quote, RE: Yankelovich Study — leaving undefined such details as the period over which surveys and follow-ups may have taken place, the number of Landmark Forum courses involved, the exact numbers surveyed and the precise selection-method applied to participants and their distinction from non-participants.
It remains unclear over what time duration Harris Interactive conducted this study.
Michael Langone, in "Large Group Awareness Training Programs" (Cult Observer, v. 15, n. 1, 1998), states his opinion that people who currently have problems are the kind of people who sign up for seminars. Many people then have upswings and experience fewer problems, and many of these participants will attribute their sense of improvement to the program they've taken. See Regression toward the mean. Langone speculates that much of their reason may exhibit post hoc thinking: the improvement happened during or after participation, but that participation did not actually cause the improvement, forming only the perceived cause of improvement. Skepdic, website, testimonial, Skepdic, website
Supporters point to the scale and consistency of the results reported in the surveys and in many personal accounts, and suggest the implausibility of such widespread perceived benefits occurring entirely coincidentally, or of explaining them by selection bias. Many reported outcomes also link to a specific topic in Landmark Education's published syllabus.
• Uncover and examine the blind spots or context holding you back in your life.
• Find out where your current context originated and address it for what it really is.
Having completed these two steps, a new realm of possibility is available to you. The constraints from the past disappear. Your view of life, your thoughts, your feelings, and your actions, change - and the change is immediate, dramatic, and without effort. It is a breakthrough."
The official description of the educational methodology is available here
A book written about the power of language: Language in Thought and Action.
Some common Landmark Education words and their specialised meaning appear at:
Enrollment is modelled after the natural process of persuasive and inspiring speech. According to the Landmark philosophy, it is also what makes transformation possible. Gandhi and Martin Luther King are often used as examples of good enrollers because their speeches were well structured, inspiring, and powerful tools used to transform the world. The process of enrollment has several steps:
1. Create a background of relatedness
2. Acknowledge an inauthenticity
3. Project a probable, almost certain future if the inauthenticity were allowed to continue
4. Identify a need for action
5. Create a possibility
In many cases, the first step can be brief if the relationship between people is a longstanding one.
Also see Martin Luther King, Jr's I have a dream speech.
Critics of Landmark Education make accusations which generally fall into one or more of these areas:
Occasionally this question is asked or considered by detractors of Landmark Education, but there has been no evidence presented that would affirm such a claim.
Paul Derengowski, formerly of the Christian cult-watch group Watchman.org, states that Landmark "has theological implications" The Apologetics Index (an online Christian ministry providing research resources on what it considers cults, sects, other religious movements, doctrines, and practices) maintains a page on Landmark Education Apologetics Index, page, [http://www.apologeticsindex.org/l30.html Landmark Education. Australian psychologist Louise Samways (an anti-cult activist) included a section on Landmark Education in her book, however she makes no claim to have even observed Landmark programs first hand, and also uses the term "cult" (or "dangerous persuader") when discussing organizations such as multi-level-marketing company Amway.)
Experts with direct experience of Landmark Educations programs have indicated that Landmark Educations programs are not harmful and that Landmark Education is not a cult / sect by either the strict or the pejorative definition of those terms. One expert, Dr. Raymond Fowler, a retired CEO of the American Psychological Association, upon studying Landmark Education on his own behalf said, "I saw nothing in The Landmark Forum that I attended to suggest that it would be harmful to any participant." Another expert, Dr. Norbert Nedopil, the foremost sect expert from the University of Munich, in a 2002 study said that Landmark Education is definitely not a sect, nor sect-like in any way. In that study he reported that: On the basis of empirical investigation, it can be said that to the largest extent, Landmark Education does not present risks to the health, free will and legal integrity of its participants. Nor, is there any evidence that the Landmark Forum is harmful. Dr. Nedopil stated that he could not discern any form of behavior which would put the Landmark Forum near a so called * sect.
In France, Landmark Education 'assistants' have the apparent French legal status of volunteer unpaid workers. On May 24, 2004, the France 3 show "Pièces à conviction" broadcast the investigative report "Voyage au pays des nouveaux gourous" ("Voyage to the land of the new gurus"). The next month, in June 2004, the French government (L’Inspection du Travail) investigated labor practices regarding "volunteer workers." Shortly thereafter, Landmark Education ended operations in France. (A short timeline in French.)
Landmark Education sued to have the word "brainwashing" removed from the sub-title of Lell's book. During a hearing in a German court, Lell admitted that:
...following completion of The Landmark Forum, he did not see a doctor, was not hospitalized, did not seek or obtain medication, and was not diagnosed by a medical professional as being brainwashed or having any mental problem.The German court decided that "brainwashing" constituted a matter of opinion and not an assertion of fact and allowed the sub-title to remain. (Opinions in some other jurisdictions constitute constitutionally-protected free speech; false statements of fact in certain jurisdictions may subject the publisher to claims of defamation / libel.)
Landmark refers inquiries on the issue of brainwashing to a letter by Forum graduate Edward H. Lowell MD PA, an eminent New Jersey psychiatrist with expertise in the areas of cults and brainwashing who states in no uncertain terms that Landmark does not use brainwashing techniques Edward H. Lowell, MD, PA, letter, letter on issue of brainwashing
"Brainwashing involves (1) intensive, forcible indoctrination aimed at destroying a person's basic convictions and attitudes and replacing them with an alternative set of fixed beliefs and (2) the application of a concentrated means of persuasion, such as repeated suggestion, in order to develop a specific belief or motivation. Necessarily involved are a kind of physical entrapment, power to inflict harm or detrimental effects, and secluding one from contact with friends and family. Not one of these exists in Landmark or any of its programs."
In 1999 Landmark Education asked Raymond Fowler, a psychologist and past President of the American Psychological Association, to evaluate the effectiveness, safety, and appropriateness of the procedures in the Landmark Forum. Speaking on his own behalf and not that of the APA, Fowler reported Landmark Education, website, Raymond Fowler, psychologist, personal statement
"I saw nothing in the Landmark Forum I attended to suggest that it would be harmful to any participant. ... the Landmark Forum is nothing like psychotherapy ... has none of the characteristics typical of a cult ... does not place individuals at risk of any form of “mind control” “brainwashing” or “thought control.”"
See the large group awareness training page (LGAT) for more information.
Landmark Education's standard "course information form" for use within the United States of America (but not elsewhere) has, for several years, required any disputes to go to arbitration rather than to court. (The use of binding arbitration occurs commonly in the United States.)
1) In September 1989 Stephanie Ney attended "The Forum", conducted by Werner Erhard (doing business as Werner Erhard & Associates (WE&A)). In 1992 Ney sued Landmark Education Corporation (LEC) for $2,000,000, saying that three days after attending the Forum she "suffered a breakdown and was committed to a psychiatric institute in Montgomery County".Stephanie Ney case, September 1989, psychiatric breakdown The trial court dismissed her suit on summary judgment. The appeals court affirmed, ruling that "although perhaps her participation in the Forum might have led in part to her psychotic reaction," Virginia law did not allow recovery for emotional injury unaccompanied by physical injury. Legal document, Stephanie Ney case, Court Ruling
In 1996, Art Schreiber, general counsel for Landmark Education, summarized Landmark Education's view of the case: "Out of more than 350,000 people who have participated in The Landmark Forum around the world, there has been only 1 person who filed a lawsuit. ... the United States District Court rejected Mrs. Ney's claims and ruled that The Forum did not cause her emotional problems." Art Schreiber, 1996, Letter RE: article "Handel In Geluk", general counsel, Landmark Education
2) In 2002, Jeanne Been versus Jason Weed with Landmark Education as a cross-defendant. Jason Weed had a psychotic episode shortly after his participation in the Landmark Advanced Course and shot and killed a letter-carrier, Robert Jenkins. The United States government had jurisdiction because the case involved the killing of a government employee. Jason Weed was found not guilty by reason of insanity. At the sanity hearing, the witness for the United States Government, Dr. Harrison Pope, a Harvard Medical School psychiatrist who also helped draft the DSM-III and DSM-IV stated,
"Weed's previous steroid use and participation in an exhaustive self-awareness program Landmark Advanced Course the week prior to the shooting could be ruled out as causes of the psychotic break, leaving only 'very rare possibilities' as the triggering factors." Jeanne Been versus Jason Weed with Landmark Education as a cross-defendant, 2002 file from Caselaw
In June 2006, the plaintiff refiled the case, after having dismissed it for less than a year, as allowed under Oklahoma law.
3) In 1997, Tracy Neff, 1997, sued Landmark Education, not over the content or effects of the courses, but alleging a Landmark Education center manager sexually assaulted her. Landmark lacked a sexual harassment policy at the time, but introduced comprehensive anti-harassment and anti-discrimination policies following this case, as well as detailed complaint procedures. The parties settled out of court, and no charges were filed against the alleged perpetrator.
Since 1991, Landmark Education has filed a total of five lawsuits in the United States, in each case over issues of alleged defamation.
For an alternative count and legal summary of Landmark Education litigation history, including events outside the United States of America, see the summary written by Peter L. Skolnik and Michael A. Norwick of Lowenstein Sandler PC, Roseland NJ (Skolnik and Norwick, 2006). Note that this document is not an encyclopedia entry nor is it POV neutral, simply the summarized opinions of above attorneys.
Some cases appear here discussed in chronological order as listed in the declaration of Art Schreiber (the Schreiber Declaration), filed May 5, 2005, at the US District Court of New Jersey, civil action 04-3022 (JCL).
During a deposition Kisser stated as follows: " Cynthia Kisser, deposition, 1994, recorded statements
Q. Do you, Cynthia Kisser, say that ... the Landmark Forum is a cult? A. No.
Q. Do you Cynthia Kisser as executive director of the Cult Awareness Network say that Landmark is a cult -- Landmark Forum is a cult? A. No, no.
Q. So the Cult Awareness Network does not hold Landmark Forum to be a cult. A. It does not.
Q. Now, with respect to your individual opinion first, do you say that the Landmark Forum is a destructive cult? A. No.
Q. And that's your personal opinion. A. Correct.
Q. And does the Cult Awareness Network say or hold the position that Landmark Forum is a destructive cult? 2 A No.
Scioscia (2000) Amanda Scioscia, 2000, Phoenix News Times, Drive-thru Deliverancereports:
For the case against the Rick Ross Institute, Landmark Education also obtained expert-witness testimony of Dr. Gerald McMenamin, a professor and leader in the field of forensic linguistics, claiming that Rick Ross himself has authored many of the materials on www.rickross.com, though presented as anonymous third-party postings.
In December 2005, Landmark Education succeeded in withdrawing the lawsuit with prejudice to avoid paying legal expenses of the opposing council. Landmark Education issued a press release on the matter. The Rick Ross Institute responded.
"I made some eye-opening discoveries about myself and how I function in the world." However, she also stated that "One of the most irritating aspects of The Forum is the hard sell to sign up future participants." Jill P. Capuzzo, Philadelphia Enquirer, 1996, The Scoop About the Landmark Forum
Other participants have had different impressions, for instance Dr. Raymond Fowler has said:
"I was, along with everyone else in the group, encouraged to sign up for additional Forum sessions, but there was no coercion or high pressure sales. Participants were simply informed of the opportunities and told how to take advantage of them. In the months following the forum experience, I received, as I recall, two or three notices of forum opportunities and one telephone call which was cordial and non-coercive. I declined, because of time pressures, to attend any additional sessions and received no pressure to do so." Dr. Raymond Fowler, letter, February 22, l995
Human Potential Movement | Personal development | Employee-owned companies of the United States
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