The word "listserv" is now often used as a generic term for any email-based mailing list application of that kind. L-Soft international, Inc. has a registered trademark for the term, and argues that it is not legal to use the term commercially except in reference to the L-Soft product; using the word in the generic sense is not a trademark infringement, but does contribute to trademark genericide. The standard generic terms are electronic mailing list or email list.
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"LISTSERV".
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