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Krusty Burger is a fictional chain of fast food restaurants as seen on The Simpsons. The promotional face of Krusty Burger is Krusty the Clown, parodying the relationship between McDonald's and its own clown mascot Ronald McDonald.
Krusty also appears to have some input into running the company, personally losing $44 million when a promotional tie-in, with Krusty Burger being chosen the Official Meat-Flavoured Sandwich of the 1984 Summer Olympic Games, backfired due to a Soviet boycott, and Krusty Burger was forced to give away much more food than expected; Krusty expressed his displeasure by stating on live television that "I, personally am gonna spit into every fiftieth burger!" The series has frequently established that Krusty is not particularly fond of the food served.
Krusty Burger operates in thousands of locations across the United States including an unprofitable franchise on an off-shore oil platform.
Menu
Menu items at the resturant have included the staple Krusty Burger, the Krusty Burger with Cheese, the limited-time-only Ribwich and Krusty Partially Gelatinated Non-Dairy Gum-Based Beverages, which according to Chief Wiggum, are similar to the milkshakes at McDonald's (which surprisingly, does not have a franchise in Springfield, though an In & Out Burger was seen in Springfield on one episode). In The Simpsons Uncensored Family Album, Krusty Burger does not seem to have fries, but instead has Fried-for-hours Potato Eyes. Other items are the Salad-on-a-stik, Weenie-on-a-cloud (hot dog and cotton candy) and to have a Krusty Burger with a bun and napkin you must pay extra.
The company is guilty of terrible food safety breaches, with burgers full of fat made from insects and stapled together from half-eaten burgers. In one episode, Krusty is even briefly shown leading zoo animals into a Krusty Burger for processing. As result of their actions, several animals are now extinct and therefore items such as the Ribwich have to be withdrawn. However, the company pays bribes to Mayor Quimby in exchange for protection from food safety officials. It is worth noting that Krusty Burger is referred to as a "meat-flavored sandwich", most likely to avoid charges of false advertising. The Simpsons Guide to Springfield notes that scientific tests on the burgers' actual composition have proven inconclusive.
Upon visiting Krusty Burger, former American President George H.W. Bush discovered that they do not serve stew.
Quotes
In the episode Bart the Fink, Krusty Burger was briefly rebranded as "IRS Burger" after the Internal Revenue Service busted Krusty for tax evasion.
At the IRS Burger:
Homer: Lesse, I'll have four tax burgers, one IRS-which, withhold the lettuce, four dependent-sized sodas, and a FICA-ccino.
Squeaky Voiced Teen: Fill out schedule B. You should receive your burgers in six to eight weeks.
Krusty Burger uses the advertising slogan "We take authentic letter graded meat... then process the hell out of it!".
Trivia
- Krusty Burger's Olympics marketing gaffe was inspired by the real-life "When America Wins, You Win" game at McDonald's restaurants, in which the odds of winning free food, based on the chances of the U.S. winning medals, were calculated before the Soviet Union and other communist nations withdrew from the Games, leading the United States to dominate the medals chart, and McDonald's to lose a large amount of money on the promotion.
"Krusty Burger"