| Hangul: | 한류 |
| Hanja: | 韓流 |
| Revised Romanization: | Hallyu |
| McCune-Reischauer: | Hallyu |
| Japanese: | 韓流 Kanryū |
| Simplified Chinese / Traditional Chinese / Pinyin: | 韩流 / 韓流 Hánliú |
The Korean wave refers to the popularity of South Korean popular culture in other Asian countries; it has been likened to the British Invasion. The term was coined in China in 2001. The Korean wave began with the export of Korean TV dramas such as Winter Sonata across East and Southeast Asia; the growing success of Korean drama was shortly matched in the fields of movies and popular music. The Wave is a source of pride for South Koreans.*
The phenomenon does not extend to North Korean shows or movies, which have never found more than a tiny audience abroad.
Initially, many Asian television companies broadcast Korean shows because the productions were impressive-looking but cheap to purchase. As their exposure increased, they resonated with audiences and their popularity grew; by 2000 the Wave was in full swing. Today, observers generally agree that the most likely explanations for the popularity of South Korean shows, singers, and movies throughout Asia is due both to South Korea's high income levels and to the closer cultural affinity they can share as Asian countries.*
South Korea is now the 10th largest economy in the world, and its entertainment companies are able to finance shows and movies with production values much higher than in much of Asia. Korean pop singers' performances are slickly produced and often feature spectacular laser and fireworks shows.
Probably more importantly, though, the shows and movies have themes that Asian audiences can relate to more easily than those of western entertainment. Korean dramas typically deal with family issues, love, and filial piety in an age of changing technology and values. The shows typically reinforce traditional values of Confucianism. Whilst Asian audiences have been both anxious about the potential corrosive effect of western culture and experiencing so many of the same issues as South Koreans, it has been suggested that they find that the melodrama and family messages of the dramas speak to them. The drama Jewel in the Palace drew more viewers in Hong Kong than any program in the previous 25 years.
The phenomenon is not limited to pop culture. Recent years have seen an increase in interest in the Korean language and in traditional Korean dress; some Chinese brides have even chosen to wear Korean hanbok in their wedding pictures (though this may be attributed to the 2 million ethnic Koreans living in China). There is a theme park in Seoul where foreign tourists can explore the sets of their favorite shows and wear the robes of Korean kings.*
Some South Koreans have questioned why the government has not been able to extend Korea's cultural exports into the manufacturing sector.
This article is licensed under the GNU Free Documentation License.
It uses material from the
"Korean wave".
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