Eastman Kodak

Eastman Kodak Company () is an American multinational public company producing photographic materials and equipment. Long known for its wide range of photographic film products, Kodak has focused in recent years on three main businesses: digital photography, health imaging, and printing.

History

Eastman Kodak's origins rest with Eastman Dry Plate Company, founded by inventor George Eastman and businessman Henry Strong in 1881. The Eastman Dry Plate Company was responsible for the first cameras suitable for nonexpert use, such as the Brownie and Instamatic. The Kodak company attained its name from the first simple roll film cameras produced by Eastman Dry Plate Company, known as the "Kodak" in its product line. The Kodak company remains the largest supplier of films in the world, both for the amateur and professional markets. It has also diversified into various other imaging-related industries (such as medical imaging), and continues to work at gaining a stronger foothold in the fields of digital photography and imagery.

Asked about the name "Kodak", George Eastman replied,

"Philologically, the word Kodak is as meaningless as a child's first 'goo'—terse, abrupt to the point of rudeness, literally bitten off by firm and unyielding consonants at both ends, it snaps like a camera shutter in your face. What more would one ask!"

According to ^*, David Houston, inventor of many patents bought by George Eastman, lived in North Dakota and may have suggested the word "Nodak" to Eastman.

The camera proved such an enormous success that the word Kodak was incorporated into the company name.

After losing a patent battle with Polaroid, Kodak left the instant camera business on January 9, 1986.

Many of Kodak's earlier digital cameras were designed and built by Chinon, a Japanese camera manufacturer. In 2004, Kodak Japan acquired Chinon and many of their engineers and designers joined Kodak Japan.

On January 13, 2004, Kodak announced it would stop producing traditional film cameras in the United States, Canada and Western Europe. By the end of 2004, Kodak ceased manufacturing cameras that used the Advanced Photo System and 35mm films. Production of film continued. These changes reflect Kodak's new focus on growth in digital markets.

In an effort to reduce costs, Kodak accompanied its shift toward digital products with a series of layoffs and facility closures, cutting 12,000-15,000 jobs around the world, a 20-25 percent reduction in its workforce.

Kodak owns the Visual Effects Film Post Production Facilities "Cinesite" in L.A. and London as well as LaserPacific, a postproduction facility in Hollywood.

On January 6, 2006, Kodak introduced a new corporate logo."Kodak unveils new logo" Rochester Democrat and Chronicle. January 6, 2006. .

The company is headquartered in Rochester, New York, USA.

Corporate Governance

Board of Directors

Richard S. Braddock, Martha Layne Collins, Timothy M. Donahue, Michael Hawley, William H. Hernandez, Durk I. Jager, Debra L. Lee, Delano E. Lewis, Paul H. O’Neill, Antonio M. Perez (CEO, President & Chairman), Hector De J. Ruiz, Laura D’Andrea Tyson

References

"Kodak to stop selling traditional cameras", MSNBC & Reuters
Arthur H. Bleich (2004). "Going, going, gone! How to Create Prints that Last". Digital Camera.
Charles Wright (November 25, 2004). Fade to black. The Sydney Morning Herald.
Bugner, Douglas; LaBarca, Joseph; Kopperl, David; Phillips, Jonathan; Skye, David; Baker, Irene; Cunningham, Caryn; Miller, Paige; and Kaltenbach, Thomas (February 2004). "Survey of Environmental Conditions Relative to Display of Photographs in Consumer Home". IS&T's Thirteenth International Symposium on Photofinishing Technologies. 13, 31-36. ISBN 0-89208-249-6
Ben Rand (January 22, 2004). Worldwide Kodak Layoffs: Number of Local Layoffs Uncertain. Democrat and Chronicle.

Print Sources

Kodak and the battle to save a great American company by Alecia Swasy Publisher: New York : Times Business, 1997. ISBN 0812924630

External links

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