Kellogg Company

For other things with Kellogg in the name, see Kellogg (disambiguation).

The Kellogg Company (often referred to as simply Kellogg® or Kellogg's®) is an American-based multinational producer of breakfast foods, cookies and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg's® was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the hugely successful Kellogg's® Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

The company owns the Kellogg's, Keebler, Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.

On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.

Corporate governance

Current members of the board of directors of Kellogg Company are: Benjamin Carson, John T. Dillon, Claudio Gonzalez, Gordon Gund, James Jenness, Dorothy Johnson, Daniel Jorndt, Ann Korologos, David Mackay, William Perez, William C. Richardson, and John Zabriskle.

Obesity in the USA

The company is facing legal action in the USA in the year of its centennial. It is alleged that sugar coated cereals lead to obesity in children. ^*

Products

Cereal products

A list of cereal products produced by Kelloggs, with available varieties.

All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber
Apple Jacks
Banana Bubbles
Caramel Nut Crunch
Cocoa Krispies/Coco Pops
Corn flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" in Australia and "Crunchy Nut" in the UK)
Complete Wheat Bran Flakes / Bran Flakes
Corn Pops
Cran-Vanilla Crunch
Crispix: Crispix, Cinnamon Crunch Crispix
Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs
Eggo: Maple Syrup, Cinnamon Toast
Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
Frosted Flakes®/Frosties: Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
Genmai Flakes (Japan)
Honey Smacks (US)/Smacks (other markets)
Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical
Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
Mini Swirlz
Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight
Mueslix: Mueslix with Raisins, Dates & Almonds
Nutri-Grain
Oat Bran: Cracklin' Oat Bran, Complete Oat Bran Flakes
Pep! Best remembered as the sponsor of the Superman radio serial.
Pirates of the Caribbean
Product 19
Raisin Bran: Raisin Bran, Raisin Bran Crunch
Raisin Wheats
Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles
Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
Smart Start: Smart Start, Smart Start Soy Protein Cereal
Smorz
Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond
Spider-Man cereal: Spider-Man Spidey-Berry
SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal
Toasted Honey Crunch
Vector (Canada only)
Yogos cereal