The most popular culinary use for gelatin is as a main ingredient in a variety of gelatin desserts. In the United Kingdom, Australia and South Africa gelatin desserts are referred to as jelly (In the United States and Canada, "jelly" refers to an unrelated product - a pectin thickened clear fruit preserve). Gelatin desserts are also commonly referred to by the trademarked name, Jell-O.
Unprepared gelatin for desserts is often marketed as a flavored powder. Prepared gelatin desserts are marketed in a variety of forms. Popular brands include Jell-O from Kraft Foods in North America, Rowntree's Jelly in the United Kingdom and Aeroplane Jelly in Australia.
Although gelatin has been used for many years, the preparation of dessert jellies from gelatin flakes is a laborious process, involving boiling the gelatin with egg whites. The first powdered gelatin for use in desserts was patented in 1845 by Peter Cooper. He did not market his product very effectively, though, and in 1897 sold the patent to cough syrup manufacturer Pearle B. Wait. Wait's wife named the product "Jell-O". The Waits sold Jell-O in strawberry, raspberry, orange and lemon flavors. In 1899 Wait sold the business to a neighbor, Orator Francis Woodward, for $450. From around 1900 Jell-O was sold by the Genesee Pure Foods Company (later the Jell-O company, which joined Postum to form the General Foods Corporation, now a brand of Kraft Foods inc.)
The American mathematician and satirist Tom Lehrer claimed to have invented the Jello shot while working for the National Security Agency, where he developed vodka Jell-O as a way to circumvent a restriction of alcoholic beverages on base. *
Another vegan or vegitarian alternative to gelatin is carageenan. This alternative sets more firmly than agar, and is often used in kosher cooking. Though it, too, is a type of seaweed, it tends not to have an unpleasant smell during cooking like agar sometimes does.
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