Ja-Ri Corporation was the original multi-level marketing distributorship for Nutrilite nutritional products, founded by Jay Van Andel and Richard DeVos. Several years after starting Amway (now Alticor), they purchased the Nutrilite company.

Ja-Ri's name comes from the founders' first names, Jay and Richard. All Amway and Quixtar distributors are "downline" to the Alticor company founders. In effect, the company is itself a Quixtar Independent Business Owner (IBO). ^*.

Corporate Name Changes

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According to State of Michigan records, Ja-Ri is the original name of the company which became Amway. It was later renamed Alticor, the current parent company of Amway and Quixtar. ^*

Amway