InBev

InBev (, ) is a Belgian brewery company, the world's largest producer of beer by volumehttp://www.inbev.com/press_releases/20050330.1.e.cfm and the second largest alcholic beverage company in the world after British giants Diageo. InBev also produces several soft drink brands. It employs about 77,000 people and is headquartered in Leuven, Belgium.

InBev was formed from a 2004 transaction involving the Belgian company Interbrew and the Brazilian company AmBev. When the transaction completed, InBev owned about 81% of the voting shares of AmBevhttp://www.hoovers.com/ambev/--ID__48025--/freeuk-co-factsheet.xhtml.

InBev has a 14% share in the global beer market. It is the dominant brewer in Belgium, Brazil, and much of Eastern Europe.^* In 2005 it had a market capitalisation of €22.5 billion and net profits of €2.4 billion on sales of €11.6 billion.

Corporate governance

Carlos Brito is the current Chief Executive Officer. Brito replaced John Brock at the end of 2005.http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1001771320 InBev's current Board of Directors include Arnoud de Pret Roose de Calesberg, Jean-Luc Dehaene, and Pierre Jean Everaert (chairman).

History

Interbrew's origins can be traced to the founding of the Den Horen brewery in 1366. In 1717 the name of the brewery was changed to Artois when Sebastian Artois, the brewery's Master Brewer, purchased the brewery. Artois became a large and successful company, and in 1987 merged with Breweries Piedboeuf to form Interbrew, one of the world's largest brewers. The combined company grew rapidly by acquisition during the 1990s.

Ambev was a Brazilian beer company formed by a merger in 1999 between the Brahma and Antarctica breweries. It had a dominant position in South America and the Caribbean.

In 2004 the two companies merged to form InBev.

Brands

The brands of InBev are:

Absolut Cut (Sweden)
Alexander Keith's (Canada)
Antarctica (Brazil)
Aqua Fratelli Vita (Brazil)
AstikA (Bulgaria)
Baisha (China)
BagBier (Russia)
- BagBier
- BagBier Classicheskoye
- BagBier Krepkoye
- BagBier Nashe
Bass (United Kingdom)
Beck's (Global)
Belle-Vue (Belgium)
- Belle-Vue Kriek
- Belle-Vue Kriek Extra
- Belle-Vue Framboise
- Belle-Vue Gueuze
Bergenbier (Romania)
Boddingtons (United Kingdom)
Bohemia (Brazil)
Borsodi Sör (Hungary)
Boomerang (France)
Bozicno (Croatia)
Borostyán (Hungary)
Brahma (Global)
Bud Light (owned by Anheuser Busch)
Budweiser (owned by Anheuser Busch)
Cafri (South Korea)
Caracu (Brazil)
Castlemaine XXXX (owned by Castlemaine Perkins Pty Ltd.)
Chernigivske (Ukraine)
Diebels (Germany)
Diekirch (Luxembourg)
- Diekirch Grand Cru
- Diekirch Grande Réserve
- Diekirch Exclusive
Dimix (Germany)
Dommelsch (Netherlands)
- Dommelsch Pilsener
- Dommelsch Ice
- Dommelsch Dominator
Double Deer (China)
- E-Generation
- Premium Light
- Dry Beer
Franziskaner Weissbier (Germany)
Franziskaner Hefe-Weissbier Hell (Germany)
Franziskaner Hefe-Weissbier Dunkel (Germany)
Gilde Ratskeller (Germany)
Guaraná Antarctica (Brazil)
Guaraná Brahma (Brazil)
Haacke-Beck (Germany)
Hasseröder (Germany)
Hertog Jan (Netherlands)
- Primator
- Oud Bruin
- Grand Prestige
- Tripel
- Dubbel
- Winterbier
- Bockbier
- Meibock
Hoegaarden (Belgium)
Hougaerdse Das (Belgium)
Jelen Pivo (Serbia)
Jingling (China)
Jinlongquan (China)
- Draft
- Refreshing
Julius (Belgium)
Jupiler (Belgium)
- Jupiler N.A.
- Jupiler Blue
KK (China)
Kamenitza (Bulgaria)
Klinskoye (Russia)
- Klinskoye Svetloye
- Klinskoye Zolotoye
- Klinskoye Lux
- Klinskoye Redkoye
- Klinskoye Arriva
- Klinskoye Samurai
Kokanee (Canada)
La Bécasse (France)
- La Bécasse Kriek
- La Bécasse Raspberry
- La Bécasse Gueuze
Labatt Blue (Canada)
Labatt Blue Light (Canada)
Labatt Family (Canada)
- Labatt .5
- Labatt Lite
- Labatt 50
- John Labatt Classic
- Labatt Genuine
- Labatt Extra Dry Lager
- Labatt Wildcat
Labatt Ice (Canada)
Labatt Sterling (Canada)
Leffe (Global)
Liber (Brazil)
Löwenbräu (Germany)
Löwenbräu Original (Germany)
Löwenbräu Oktoberfestbier (Germany)
Marathon (Brazil)
Mousel (Luxembourg)
Nikšić brewery
- Nik Cool (Montenegro)
- Nik Gold (Montenegro)
- Nikšićko Pivo (Montenegro)
- Nikšićko Tamno (Montenegro)
Noroc (Romania)
OB (South Korea)
Oranjeboom (Netherlands)
- Oranjeboom Premium Pilsener
- Oranjeboom Oud Bruin
- Oranjeboom Premish Malt
Ozujsko Pivo (Croatia)
Permskoye Gubernskoye (Russia)
- Permskoye Gubernskoye Svetloye
Piedboeuf (Belgium)
- Piedboeuf Blond
- Piedboeuf Brown
- Piedboeuf Triple
Red Shiliang (China)
Rifey (Russia)
Rogan (Ukraine)
Safir (Belgium)
Santai (China)
Sibirskaye Korona (Russia)
Skol (Brazil)
Spaten (Germany)
St. Pauli Girl (USA)
- St. Pauli Girl Lager
- St. Pauli Girl Special Dark
- St. Pauli Girl Non-Alcoholic
Staropramen (Czech Republic)
Stella Artois (Global)
Sukita (Brazil)
Taller (Ukraine)
Tennent's (UK)
- Tennent's Super
- Tennent's Ember
- Tennent's Extra Lager
- Tennent's Light Ale
- Tennent's Pilsner
- Tennent's Special
- Tennent's Velvet Ale
- Tennent's Stout (Export)
- Tennent's 1885 Lager (Export)
- Tennent's Scotch Ale (Export)
Tolstiak (Russia)
- Tolstiak Dobroye
- Tolstiak Svetloye
- Tolstiak Zaboristoye
- Tolstiak Krepkoye
- Tolstiak Grechisnoye
Tomislav (Croatia)
Vieux Temps (Belgium)
Wolters (Germany)
Yali (China)
Yantar (Ukraine)
Zizhulin (China)
Zhujiang (China)

Country-specific trivia

Belgium

In Belgium, Stella is promoted as Mijn huis is waar mijn Stella staat (My home is where my Stella is). InBev has production sites at Brussels, Jupille and Leuven.

InBev caused protests, including one by the Flemish Parliament, when it announced in 2005 and confirmed in 2006 that it would move the Hoegaarden Brewery to the municipality of Jupille in Liège.

United Kingdom

Stella's advertising slogan in the United Kingdom is "Reassuringly Expensive". The UK television advertising campaigns have included references to the film Jean de Florette, and have used movie directors such as Jonathan Glazer, to portray a sophisticated European culture somewhat belied by the popular conception of the beer.

References

External links

Official corporate website
Official website of AmBev (Companhia de Bebidas das Américas)
Official website of Stella Artois
Company Profile from Yahoo!

Beer and breweries in Belgium | Companies of Belgium

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