ITV4 is a UK television station which launched on November 1, 2005. The ITV plc channel has a male-oriented line-up including sport, cop shows and US sitcoms.
ITV4 is broadcast on Freeview, digital cable and satellite television. It was expected that ITV4 would replace the existing Men & Motors channel, until ITV stated that the two channels would run alongside each other.
ITV4's launch night aired on Telewest and Sky Digital via a temporary replacement of Men & Motors, which was reinstated the next day; and launched on Sky Digital channel 120, after ITV2 and ITV3 in the listings, on 7 November. Some other sporting content has since also been simulcast on Men & Motors in a ITV4 on m&m strand.
The channel airs daily between 6pm and 6am.
It was the first channel to sport the new on-screen look that rolled out across the rest of the ITV network on January 16, 2006. Red Bee, (formerly BBC Broadcast), designed the new logos and presentation for the entire corporation that saw the end of the "yellow and blue" squared look, designed for ITV1 2 & 3.
Sporting coverage includes the UEFA Champions League, live boxing, Tour de France and the World Poker Tour.
Films that have been or will be shown include Full Metal Jacket, Carlito’s Way and The Fast and the Furious. *