Howard William Cosell, born Howard William Cohen (March 25, 1918 – April 23, 1995) was an American sports journalist on American television. His abrasive personality and tendency to speak his mind, often in erudite terms unusual for a sportscaster, made him, according to one poll, both the most-liked and most-hated television reporter in the country.
Cosell also represented the Little League of New York, when in 1953 an ABC Radio manager asked him to host a show on New York flagship WABC featuring Little League participants. Cosell hosted the show for three years without pay, and then decided to leave the law field to become a full-time broadcaster. The show marked the beginning of a relationship with WABC and ABC Radio that would last Cosell his entire broadcasting career.
On radio, Cosell did his show, Speaking of Sports, as well as sports reports and updates for affiliated radio stations around the country; he continued his radio duties even after he became prominent on television. Cosell then became a sports anchor at WABC-TV in New York, where he served in that role from 1961 to 1974.
Cosell rose to prominence covering boxer Muhammad Ali, starting when he still fought under his birth name, Cassius Clay. The two seemed to be friends despite their very different personalities, and complemented each other in broadcasts. In a time when many sports broadcasters avoided touching social, racial, or other controversial issues, and kept a certain level of collegiality towards the sports figures they commented on, Cosell did not, and indeed built a reputation around his catchphrase: "I'm just telling it like it is."
Cosell's style of reporting very much transformed sports broadcasting. Whereas previous sportscasters had mostly been known for color commentary and lively play-by-play, Cosell had an intellectual approach. His tendency was to analyze and contextualize, by which he brought television sports reporting very close to the kind of in-depth reporting one expected from hard news reporters. (More than once he was called "The Edward R. Murrow of sportscasting.") At the same time, however, his distinctive voice, accent, and syntax were a form of color commentary all their own.
Cosell earned his greatest enmity from the public when he backed Ali after the boxer's championship title was stripped from him for refusing military service during the Vietnam War. Cosell found vindication several years later when he was the one able to inform Ali that the United States Supreme Court had unanimously ruled in favor of Ali.
Perhaps his most famous call took place in the fight between Joe Frazier and George Foreman in Kingston, Jamaica in 1973. When Foreman knocked Frazier to the mat, Cosell yelled out "Down Goes Frazier! Down Goes Frazier! Down Goes Frazier!!" This became one of the most famous lines in sports history.
Today's fans may not appreciate the iconic status "Monday Night Football" enjoyed in the 1970's. It was the first weekly prime time sports program and frequently was the number one rated program in the Nielsen ratings. Cosell's inimitable style distinguished Monday Night Football from previous sport programming, and ushered in era of more colorful broadcasters and 24/7 TV sports coverage, perhaps best personified today by ESPN and Chris Berman.
Along with Monday Night Football, Cosell worked the Olympics for ABC. He played a key role on ABC's coverage of the terror attacks on the Israeli athletes in Munich in 1972, reporting from the Olympic village. In Montreal in 1976, Cosell was the main voice for boxing. He announced the gold medal victory of Sugar Ray Leonard.
Cosell's colorful personality and distinctive nasal voice were featured to fine comic effect in a sports-themed episode of the ABC TV series The Odd Couple, as well as in the Woody Allen film Bananas. Such was his renown that while he never appeared on the show, Cosell's name was frequently used as an all-purpose answer on the popular 1970s game show Match Game.
Cosell's national fame was further boosted in the fall of 1975 when Saturday Night Live with Howard Cosell aired late Saturday nights on ABC. The show was similar in many ways to a show NBC had launched, NBC's Saturday Night, which would later become the far more well-known Saturday Night Live. Despite bringing a young comedian, Billy Crystal, to national prominence, the show was cancelled after three months. Ironically, Howard Cosell hosted an episode of Saturday Night Live on the last episode of its 1984-1985 season.
Beginning in 1976, Cosell hosted the series of specials known as Battle of the Network Stars. The two-hour specials pitted stars from each of the three broadcast networks against each other in various physical and mental competitions. Cosell hosted all but one of the nineteen specials, including the final one airing in 1988.
On November 23, 1970, Cosell was broadcasting live when he became seriously ill due to a terrible case of food poisoning, resulting in a reaction not dissimilar to that of one who has had a stroke (that is how severe it was). People who believed it to be a result from Cosell being intoxicated have been misinformed.
Cosell denounced professional boxing in 1982 after a brutal, one-sided fight between Larry Holmes and Randall "Tex" Cobb.
Cosell drew criticism during one Monday Night Football telecast in September 1983, for calling a wide receiver for the Washington Redskins, Alvin Garrett, a "little monkey." While some saw the term as having a racial connotation, many who knew Cosell were quick to point out that he used this term routinely in an approving way to describe quicker, smaller players of all ethnicities. Among the evidence to support this claim is video footage of a 1972 preseason game, between the New York Giants and the Kansas City Chiefs, that features Cosell referring to Mike Adamle, a 5-foot-9-inch, 197-pound Caucasian, as a "little monkey".
Perhaps due to the strain of this controversy, Cosell left Monday Night Football shortly before the start of the 1984 NFL season, claiming that the NFL had "become a stagnant bore." His duties were then reduced to only baseball, horse racing, and a sports news program called Sportsbeat. Interestingly, Howard Cosell never got a chance to commentate on a Super Bowl. By the time ABC finally got into the Super Bowl rotation with Super Bowl XIX, Cosell was already gone from Monday Night Football.
After writing the book I Never Played The Game, which chronicled his disenchantment with fellow commentators on Monday Night Football, among other things, he was taken off scheduled announcing duties for the 1985 World Series (Tim McCarver subsequently took his spot) and was released by ABC television shortly thereafter. In his later years, Cosell briefly hosted his own television talk show, Speaking of Everything, authored his last book What's Wrong With Sports, and continued to appear on radio and television, becoming more outspoken about his criticisms of sports in general.
1918 births | 1995 deaths | ABC Sports | American horseracing announcers | American lawyers | American sports announcers | American television personalities | Entertainers who died in their 70s | Jewish-American journalists | Major League Baseball announcers | Monday Night Football | National Basketball Association broadcasters | New York television anchors | People from New York City | People from North Carolina | American television talk show hosts | Zeta Beta Tau brothers | Major League Baseball on ABC
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