House of Quality is a graphic tool for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate customer wants to how a firm (that produce the products) is going to meet those wants.It looks like a House with correlation matrix as its roof, customer wants vs product feaures as the main part, competitor evaluation as the porch etc.

References

• Heizer and Render