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Hi-C is a juice drink made by the Minute Maid division of the Coca-Cola Company. It was created in 1948, and contains 10% fruit juice. There are currently 3 product lines of Hi-C - the drink box, Hi-C Blast, and Hi-C Sour Blast.
The Hi-C products used to be the color implied by their flavor, but in 2002, Hi-C was reintroduced as a yellowish clear beverage that would not stain clothing. Thus, flavors like Shoutin' Orange Tangergreen lost their distinctive colors.
Flavors
Hi-C Drink Box
- Blazin' Blueberry
- Boppin' Strawberry
- Ecto Cooler (renamed Shoutin' Orange Tangergreen renamed Crazy Citrus Cooler)
- Flashin' Fruit Punch
- Fruity Bubble Gum (no longer produced)
- Grabbin' Grape
- Orange Lavaburst
- Peach (no longer produced)
- Poppin' Pink Lemonade
- Shoutin' Orange Tangergreen (formerly Ecto Cooler)
- Smashin' Wild Berry
- Strawberry Kiwi Kraze
- Torrential Tropical Punch
- Wild Cherry
- Crazy Citrus Cooler (formerly Shoutin' Orange Tangergreen, formerly Ecto Cooler)
Hi-C Blast
- Berry Blue
- Blue Watermelon
- Fruit Pow
- Fruit Punch
- Orange
- Orange Supernova
- Pink Lemonade
- Raspberry Kiwi
- Strawberry
- Strawberry Kiwi
- Wild Berry
Hi-C Sour Blast
- Green Apple
- Strawberry
- Wild Cherry
Ecto Cooler
Ecto Cooler was quite possibly the most successful movie product tie-in in history. Hi-C struck a deal in 1984 to promote the movie Ghostbusters by developing a drink. Expected to last only as long as the movie, the drink was wildly successful beyond all expectations, and continued to be produced for the better part of two decades. The Ecto Cooler box featured the Ghostbusters character Slimer, as did the commercials. Slimer left the box sometime around 1997, but Minute Maid did not discontinue the product until 2001, at which point it was renamed Shoutin' Orange Tangergreen. Slimer was replaced on the packaging by a similar-looking blob of lips. Besides the flavor the only other unchanged aspect of the product is that it is still being noted as ecto cool on many store receipts.
Ecto Cooler was later turned into an adult alcohol drink, by mixing a lemon-lime power mix with vodka, sugar, water, and ice.
References
"Hi-C (juice)"