This article refers to the UK-based television company. HTV is also an abbreviation for How-to-vote cards, used in the Australian electoral system.
HTV Group plc is a television company, the ITV contractor of Wales and the West of England, owned by ITV plc. It took over from TWW in 1968. Initially the station was known as Harlech Television (after the head of the company, Lord Harlech), but from the introduction of colour in 1970 became HTV.
Since 28 October 2002, the full name has been seen before local programming on ITV1 West. At all other times the station is simply called ITV1. The ITV1 Wales name is seen before all programmes however.
While ITV1 West has shared a team of announcers with the other ITV1 regions in England since 28 October 2002, ITV1 Wales continued to have its own team of continuity announcers until 16 January 2006, when Welsh continuity was transferred to the main ITV1 announcer team in London. Although only being verbally referred to as "ITV1 Wales" before regional programming the channel continues to be visually identified as "ITV1 Wales".
The HTV name has not disappeared completely. It continues to be seen on programmes made for S4C. Some off-air branding also remains under the HTV name. Following the change to the single ITV1 branding, the HTV name was kept for its news programming, but this was dropped in favour on 2 February 2004 of ITV Wales News/ITV West News.
Since 1982, HTV has provided Welsh language programming to S4C, although this is now commissioned rather than produced in-house. Prior to S4C's introduction, HTV's evening news had to be split into two fifteen-minute bulletins presented from the same studio and separated by an advertising break, one in Welsh, called Y Dydd (The Day) and the other in English, called Report Wales .
Image:Generic HTV.jpg|HTV West Generic logo (1989-1993) Image:Blue HTV.jpg|HTV logo (1993-1995) Image:HTV_Logo.jpg|HTV logo (1995-1999)
Image:Wales.jpg|ITV1 Wales logo (2002-2006)
ITV franchisees | Companies formerly listed on the London Stock Exchange | Welsh television