"Guardian Unlimited" is a British website owned by the Guardian Media Group. It contains nearly all of the content of the newspapers The Guardian and The Observer, as well as a substantial body of web-only work produced by its own staff, including a rolling news service. It is Britain's most popular newspaper website (2.5m unique UK visitors in September 2005 - 73% more than the nearest competitor and one of the most popular news resources on the Internet. For example, on 7 July 2005, following the London bombings, a record 1.3 million unique users visited the site and a total of 7.8 million pages were viewed [http://media.guardian.co.uk/newmedia/story/0,,1524130,00.html (nb link requires registration). Interestingly, there were more visitors from the US than from the UK.
The site is made up of a core news site, plus a network of niche websites covering subjects including media, sport, education and the public sector. "Guardian Unlimited" is notable for its engagement with readers, including long-running talkboards and, more recently, a network of weblogs. Its seven blogs were joined on March 14, 2006 by a new comment site, Comment is free, named after the famous quote by the Guardian editor, C. P. Scott. Both the talkboards and blogs accept comments without pre-moderation, although all now require registration for comments.
Most of the site can be viewed for free and without registration, though some services such as Guardian Unlimited Talk and its media industry news site require users to register.
In 2006 "Guardian Unlimited" reported its first profitable year, with income coming mostly from recruitment and display advertising. *
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