In marketing, geo (also called marketing geography) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities. Geo marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the needs of this area.

Geo marketing software

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Geo marketing is based on geolocation software. Geo marketing software is a tool for displaying data that has a geographical context, that is, it can be linked to a geographic region or area.

Geo marketing software can be used to:

• determine where the customers are (on country, city, street or user level).
• determine who the customer is (on organisation or user level), or make a guess on it based on earlier registrations. Like IP address, Online Creditcard, VOIP, etc.
• visualize any data in a geographic context by linking it to a digital map.
• locate the computer on a digital map.
• calculate summary information for specific areas.
• select customers within specific areas.
• select customers with a certain radius of a point.
• using micro-geographic segmentation select customers similar to a specific type in the rest of the country.
• solve problems regarding location of a new retail outlet.

See also

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• Variable pricing
• Pricing
• Yield management

External links

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• Wired about Geolocation, dividing markets, price settings and privacy

Geomarketing

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