The Game Boy is is a handheld game console developed and manufactured by Nintendo, released in 1989. The Game Boy was the first successful handheld console, and was the predecessor of all other iterations of the Game Boy line.
The Game Boy was originally bundled with the puzzle game Tetris, since Nintendo thought that an addictive puzzle game would get consumers' attention, despite the crude monochrome graphics compared to technologically superior competitors of the time (Atari Lynx and, later, the Sega Game Gear).
When Gunpei designed the original Game Boy, he knew that, to be successful, the system needed to be small, light, inexpensive, and durable, as well as have a varied, recognizable library of games upon its release. By following this simple mantra, the Game Boy line managed to gain a vast following, despite the existence of technically superior alternatives which featured color graphics.
Game Boy continues its success to this day, and many at Nintendo have dedicated the handheld in Yokoi's memory. Game Boy celebrated its 15th anniversary in 2004, which nearly coincided with the 20-year anniversary to the original Nintendo Entertainment System (NES).
Monochrome video game consoles | Game Boy consoles | Third-generation video game consoles | 1989 introductions
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