Full Throttle is an energy drink brand produced by the The Coca-Cola Company. It debuted in late 2004 in North America. The beverage has a Citrus flavor and comes in a 16 ounce can. As of June 2005, Full Throttle had 7.8% of the energy drink market and is currently available in 78 percent of all convenience retail locations in the United States (Source: AC Neilson Data through June 2005).

Full Throttle is a part of The Coca-Cola Company's greater strategy of drinks, specifically energy drinks that appeal to certain geographic regions. International examples of this strategy include the BPM Energy energy drink in Ireland, the Zu coffee / energy drink hybrid in Japan, and the Nalu juice-style energy drink in the Netherlands.

Brand Portfolio

• Full Throttle 2004
• Sugar Free Full Throttle 2004
• Full Throttle Fury 2005
• Sugar Free Full Throttle Fury

Nutritional information

Full Throttle Ingredients: Carbonated water, high fructose corn syrup and/or sucrose, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, maltodextrin, niacinamide (vitamin B3), yellow 5, pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).

Nutrition Facts: serving size 8fl oz; servings per container 2; calories 100; total fat 0g; sodium 70mg; total carbs 28g; sugars 29g; protein 0g; niacin 20%; vitamin B6 20%; vitamin B12 10%

Caffeine Content: Both Full Throttle and Sugar Free Full Throttle contain 72mg of caffeine per 8oz serving. A 16oz can of Full Throttle contains more than four times the caffiene of a 12oz can of Coca-Cola Classic.
(Source: American Beverage Association Web Site)

UPC (Universal Product Code): 0-49000-03687-?

Sugarfree Full Throttle