Football pools, often referred to as "The Pools", are competitions based on predicting the outcome of association football matches set to take place in the coming week.
Business for Collectors was drummed up by "canvassing", where a team of company agents knocked on doors in an area of a town or housing estate.
The total score of each line would be calculated, up to a maximum of 24 points. The highest scoring line achieved by any player in that particular week's competition would be declared to be worth the top dividend, with a large proportion of the prize pool awarded to the players responsible for submitting the highest-scoring lines. Large football pools would award second and subsequent dividends, splitting smaller proportions of the prize pool among players who had submitted lines scoring nearly as many points; at its peak, the Littlewoods Treble Chance game would offer up to six dividends.
During the summer, when football leagues were not in operation in the United Kingdom, competitions were based on the results of football matches taking place in Australia. Matches which were postponed would often have their results adjudicated, for the sake of the football pools results, by a board known as the Pools Panel; The Times reports that the Pools Panel was formed in 1963 when a particularly cold winter scrapped football for three weeks running. Panel members included retired footballers with international experience and retired referees.
Before their popularity dwindled, pools results were published in most national newspapers a day or two after the Saturday on which the matches were played. Grids marking the points totals per game were sometimes published, against which your pools coupon could be aligned to read off the scores.
The BBC television programme Grandstand used to broadcast the winning match numbers and any Pools Panel verdicts as part of its Final Score segment in the late afternoon. Remarkably, only two people have so far announced the classified football results on the programme since its inception in 1958 - Len Martin until his death in 1995 and, since then, Tim Gudgin.
With scores being read out on radio and television it was also common to relay the message "claims by telegram" for days when a few draws occurred (with correspondingly few winners), through "claims by registered mail only" for days when more winners were expected, to "no claims" when there were likely to be so many claimants that the mail would have been overwhelmed.
The largest prizes would be awarded when only one line was entered scoring the maximum number of points; typically this would occur when only eight or nine matches ended in score draws, so only one player would have the line scoring the maximum. These biggest jackpot prizes could be several hundred thousand pounds, sometimes even more than a million. Prizes depended on the number of players and the cost per line, which varied over the years; one winner, Viv Nicholson, gained notoriety by declaring she was going to "spend, spend, spend" after winning GBP 152,319 in 1961. The story of her subsequent divorces, remarriages, extravagance and eventual bankruptcy was eventually made into a musical named after the famous quote.
At the other extreme, payouts of less than a pound were quite common in lower dividends when many entries won. Most "punters" could expect to receive at least one low payout if they played for long enough.
The popularity of the Treble Chance game was due to the fact it offered a potential single large jackpot at a time when no other form of gambling in the United Kingdom did; premium bonds were not offered until 1957 and never offered a jackpot which was as high. The popularity of football pools in the UK declined dramatically after the introduction of the National Lottery in 1994, which offered larger jackpots still. Some football pools offer additional ways to win based on scores of football matches at half-time, or football matches in which particularly many goals are scored.
The football pools did not fall under gambling legislation because they claimed to be competitions of skill, rather than chance; however, their rules typically stated that all transactions were "binding in honour only". Typically, between one quarter and one half the entry fees taken would be returned to the players as prizes. Companies organising football pools were heavily taxed; in 1991, the level of tax levied was reduced from 40% of turnover to 37½% of turnover. Additionally, from 1975 on, 2½% of the entry fees went to form the Football Trust which distributed money to football throughout the UK, most famously to help clubs redevelop their stadiums in line with the recommendations made by the Taylor Report.
The Littlewoods Football Pools Collection which shows the history of the pools, is held by the National Football Museum.
Typically, a list of 13 matches for the coming week will be given. Pools entrants have to select the result of each one, whether it will be a home win, an away win or neither of these, typically by marking each match with either a 1, a 2 or a N (sometimes X). It is possible to enter two or three results for one or more matches, in which case the entry is treated as a number of separate entries for all possible combinations given; marking two possible results for each of five matches and all three possible results for each of four matches will result in submitting 2 * 2 * 2 * 2 * 2 * 3 * 3 * 3 * 3 = 32 * 81 = 2592 different entries. All entries submitting 13 correct predictions will be declared to have won the top prize; sometimes, prizes for fewer correct predictions are also awarded.
The Intertoto Cup competition was inaugurated by the football pools companies of central Europe to provide matches for their toto coupons during the summer months.
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