Endoxa derives from the word doxa. Whereas Plato condemned doxa (beliefs and opinions) as a starting point for achieving Truth, Aristotle uses the term endoxa (commonly held beliefs accepted by the wise and by elder rhetors) to acknowledge the beliefs of the city. Endoxa is a more stable belief than doxa, because it has been "tested" in argumentative struggles in the Polis by prior interlocutors. The use of endoxa in the Stagirite's Organon can be found in Aristotle's Topics and Rhetoric.

Philosophical terminology | Aristotle

Endoxa