The term emerging markets is commonly used to describe business and market activity in industrializing or emerging regions of the world. It is sometimes loosely used as a replacement for emerging economies, but really signifies a business phenomenon that is not fully described by or constrained to geography or economic strength; such countries are considered to be in a transitional phase between developing and developed status. Examples of emerging markets include China, India, Malaysia, countries in Eastern Europe, and parts of Africa and Latin America.
The research on emerging markets is diffused within management literature. While researchers including C. K. Prahalad, Hernando De Soto, and several professors from Harvard Business School and Yale School of Management have described activity in countries such as India and China, how a market emerges is little understood.
It appears that emerging markets lie at the intersection of non-traditional user behavior, the rise of new user groups and community adoption of products and services, and innovations in product technologies and platforms.
Business | Country classifications | Development | Investment | Lists of countries
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