David Allen Meltzer (born October 24, 1961) is the editor of the Wrestling Observer Newsletter (WON), a newsletter for the world of professional wrestling as well as mixed martial arts. WON was an underground publication that circulated around the industry and its fans. It was known for revealing events inside the business by breaking kayfabe.
Since major wrestling promotions would never acknowledge the existence of any dirt sheets, Meltzer had to find other ways to advertise his newsletter. Adverts were often posted in kayfabe and semi-kayfabe publications such as Wrestling Main Event magazine and Wrestling Eye magazine. Meltzer was also able to advertise his publication during various guest appearances on wrestling radio shows and guest editorials in various national newspapers.
With the ubiquitous emergence of the internet and wrestling web sites that are able to provide news in real time, today's Observer differs in the way it covers the wrestling scene in that it provides more of an editorial on the news and what impacts it could have on the business. Wrestlers have noted seeing copies of the Observer on Vince McMahon's office desk and it is believed many, if not most of the biggest stars in WWE and other major promotions are subscribers, although few would admit it publicly. Meltzer's newsletter has led to a loyal fan following, radio shows, and even a brief stint working for the WWE as a researcher in 1987.
Meltzer pioneered the "star rating" system (originated by Jim Cornette & Norm Dooley), which rates matches on a scale of one to five stars in a similar manner to that used by many movie critics. As in the field of film, a rating is a largely subjective affair that may take into account the amount of action, as opposed to restholds ("Workrate"); the difficulty and variety of moves used; the past history of the workers and their feud; the development of an in-match storyline based on the wrestling moves and how they affect the wrestlers, and the overall reaction of the crowd. One of the classic examples of a "five-star" match was the battle between Mitsuharu Misawa and Toshiaki Kawada on June 3, 1994 in All Japan Pro Wrestling.
Five star matches are extremely rare, and even rarer in the United States. Before 2004, the last match rated five stars in the US was in 1997. Since then, Ring of Honor has promoted three matches that received five stars from Meltzer: Samoa Joe vs. CM Punk on October 16, 2004, Samoa Joe vs. Kenta Kobashi on October 1, 2005, and Dragon Kid/Genki Horiguchi/Ryo Saito vs. CIMA/Naruki Doi/Masato Yoshino on March 31, 2006. Total Nonstop Action Wrestling also had a five-star match: Samoa Joe vs. A.J. Styles vs. Christopher Daniels at the Unbreakable pay-per-view on September 11, 2005. Four WWE matches have been given five stars by Dave Meltzer:
American journalists | San Joseans | Professional wrestling journalists and columnists | 1961 births | Living people
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