Crest is a brand of toothpaste made by Procter & Gamble which is now on the market in many countries, such as the United States, Canada, the United Kingdom, and France. It was the first toothpaste to use fluoride as an active ingredient.

Crest is endorsed by the American Dental Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value".

It was first introduced in 1955, as the first toothpaste clinically proven to help prevent cavities and tooth decay. A new formula was released in 1981.

The Crest brand has also been associated with about twenty brands of toothpaste, toothbrushes, mouthwash, and dental floss, as well as a tooth-whitening product called Crest Whitestrips.

Trivia

• Mike Piazza was paid $20,000 for a half-hour of pitching a vanilla-mint flavored Crest toothpaste on the September 23, 2004 episode of the NBC television program The Apprentice 2.
• Slogan: Look, Ma, no cavities! ^* In the 1950s, Mad Magazine spoofed this slogan--verbatim--in an "ad" picturing a young juvenile delinquent who has had all of his teeth knocked out; the toothpaste name was satirized as "Crust".

External links

• Product details and history of Crest toothpaste - from its manufacturer, Procter & Gamble
• Brand homepage

Procter & Gamble brands | Brands of toothpaste