In graphic design & advertising, a comprehensive, usually shortened to comp, is the layout of a proposed design as initially presented by the company to a client, showing the relative positions of text and illustrations before the specific content of those elements has been decided on.

The illustration element may incorporate stock photography, clip art, or other found material that gives an idea of what should be visually communicated, before entering any negotiations concerning the rights to use a specific image for the purpose. Picture agencies may encourage such use free of charge, in the hope that the comp image will end up being used in the final product. For this reason, it is sometimes mistakenly believed that "comp" is short for "complimentary," as it is in some other promotional contexts.

See also

• Animatic
• Previsualization

Advertising

Design