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Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a variation of Coca-Cola Classic sweetened with aspartame and acesulfame potassium (also known as Ace-K). The taste, concept and slogan are very reminiscent of Pepsi Max, so it is most likely that this is Coca-Cola's attempt to rival this drink.
Ingredients
Coke Zero's stated ingredients vary in different markets:
- Australia: carbonated water, caramel color, phosphoric acid, sodium citrate, aspartame, acesulfame potassium, sodium benzoate, flavour and caffeine Coke Zero Ingredients.
- United States/Canada: carbonated water, caramel color, phosphoric acid, aspartame, potassium benzoate, natural flavors, potassium citrate, acesulfame potassium and caffeine.
- United Kingdom: carbonated water, caramel color (E150d), phosphoric acid, aspartame, acesulfame potassium, flavour, caffeine and acidity regulator (E331).
- Germany: carbonated water, caramel color (E 150d), phosphoric acid, sodium cyclamate, acesulfame potassium, flavour, sodium citrate (acidity regulator) and caffeine.
It is a caffeinated beverage with 34.5 mg of caffeine, roughly the same as regular Coke (which has 34 mg of caffeine) Energy Fiend » The Caffeine Database.
Distribution
Coke Zero is currently sold in Australia, Canada, Germany (since July 2006 Hong Kong, South Korea, New Zealand, Spain (since July 2006 [http://www.conocecocacola.com/ Coca-Cola España), the United Kingdom (since June 2006 Coke adds Zero no-calorie drink) and the United States.
Marketing
Coke Zero is Coca-Cola's biggest product launch in 22 years and primarily targets young adult males.
In Australia, the company created a controversial front group to promote the product The Zero Movement, a campaign of outdoor graffitti and online spamming (which promoted a fake blog), was created by Coca-Cola and designed to appeal to its target audience. Once exposed, some consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities. The zero coke movement - Quotes on the Coke Zero Movement
In the UK, Girls Aloud singer Cheryl Tweedy was signed up to launch the product in a campaign aimed at young men. Tweedy signed up for Coke Zero A television advert was aired, featuring a large group of men marching through a city, ending with a huge banner being rolled down a building, reminiscent of a scene from the german movie Goodbye Lenin.
With its current targeting of young males Coke Zero seems destined to compete head on with Pepsi Max.
References
External links
- Australian Campaign website - The Zero Movement Originally an astroturfing website run by Coca-Cola, the site is now an overtly promotional vehicle.
- Australian Campaign anti-website - the Zero Coke Movement Designed as a Coke 'zero movement' spoof, includes background information on Coke Zero's controversial Australian astroturfing campaign.
- United States Campaign website
"Coca-Cola Zero"