Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were launched in January 2006 by The Coca-Cola Company in United States. The company promised an "innovative fusion of real cola, luscious black cherry, and smooth vanilla flavors * creates a taste that is complex and delicious." The diet version is sweetened with a blend of aspartame and acesulfame potassium, and will be marketed as part of the Diet Coke family. Currently it is available in 20 oz, 2 litre, and 12 pack can forms. The taste is very reminiscent of Dr. Pepper so it is possible that this is the company's attempt to target its rival on its own taste-front.
The release of this product coincided with the phasing out of Vanilla Coke and its diet counterpart in North America, and the rechristening of Cherry Coke as Coca-Cola Cherry.
Coke Zero Black Cherry Vanilla is the "Classic Coca-Cola" version of Diet Coke Black Cherry Vanilla launched in 2006 by The Coca-Cola Company in Canada.
Throughout the 5 months of the product's sale, the percentage of drinks bought from Coca-Cola and its counterparts that was Black Cherry Vanilla Coke was 4%, compared to 9% for Coca-Cola with Lime and 3% for Diet Black Cherry Vanilla Coke compared to 7% for Diet Coke with Lime, 13% for the Caffeine free Colas, 13.5% for Coke Cherry and Diet Coke Cherry, and 26% for Diet Coke.
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"Coca-Cola Black Cherry Vanilla".
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