Charmin (pronounced SHAR-min) is a brand-name of extra-soft toilet paper owned by Procter & Gamble.

The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin, USA. The toilet paper was described as charming, thus, the name still used today.

Older advertisements featured the fictional grocer Mr. Whipple who told customers, "Please don't squeeze the Charmin!". Newer advertisements focus on animated dancing bears happily preparing to use Charmin Ultra in the woods, a semi-subtle reference to the older vulgar expression, "Does a bear shit in the woods?" The new catchphrase is, "With Charmin Ultra ... less is more."

External link

• Charmin website

Procter & Gamble brands