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ChapStick is the brand name adopted in the United States and United Kingdom by Wyeth Consumer Healthcare for its range of lip balms produced to be used on chapped lips. Due to ChapStick's popularity, the term has become a genericized trademark. ChapStick comes in several different varieties, each with their own flavors and applicators. Various formulations include the Classics, Moisturizers, Medicated, Flava-Craze, Overnight, and All-Natural. ChapStick is named as such because it is generally sold in a lipstick-style tube.

ChapStick's SPF varies from 0 to 30, depending on the variety. Chapstick often creates flavors in connection with marketing partners such as Disney (Winnie the Pooh) or in one case, Breast Cancer Awareness (the "Susan G. Komen Pink Pack").

Any given ChapStick may contain camphor, beeswax, menthol, petrolatum, and phenol. However, there are hundreds of variants of ChapStick, each with its own composition.

Uses


Chapstick functions as both a sunscreen to prevent sunburn and works as a skin moisturizer and lubricant to help prevent and protect chafed, chapped, cracked, and windburned lips. Some varieties also contain analgesics to relieve sore lips, and many contain flavorings.

History of ChapStick


In the early 1880's, Dr. C. B. Fleet *, a physician and pharmacological tinkerer from Lynchburg, Virginia, invented ChapStick as a lip balm. The handmade product, which resembled a wickless candle wrapped in tin foil, was sold locally, but did not have much success.

In 1912, John Morton, also a Lynchburg resident, bought the rights to the product for five dollars. In their family kitchen, Mrs. Morton melted the pink ChapStick mixture, cooled it, and cut in into sticks. Their lucrative sales were used to found the Morton Manufacturing Corporation.

In 1963, The A. H. Robbins Company acquired ChapStick from Morton Manufacturing Corporation. At that time, only ChapStick Lip Balm regular stick was being marketed to consumers; subsequently, many more varieties have been introduced. This includes Chapstick flavored sticks in 1971, Chapstick Sunblock 15 in 1981, Chapstick Petroleum Jelly Plus in 1981, and Chapstick Medicated in 1992.

Trivia


  • US Olympic skier Suzy Chaffee starred in Chapstick commercials, where she was dubbed "Suzy Chapstick." *

External links


Wyeth brands

 

This article is licensed under the GNU Free Documentation License. It uses material from the "ChapStick".

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